Conan O’Brien said good-bye to late-night TV last Thursday and hardly anybody noticed.
Microsoft’s Windows Adds Tipping Feature To Help Monetize Content
The system comes as more digital platforms develop ways for creators — whether they’re journalists, yoga instructors or video game experts — to monetize their content.
America’s ‘Smart City’ Didn’t Get Much Smarter
Columbus, Ohio, won a $50 million grant five years ago to use tech to solve old problems. But technical hurdles, bureaucracy, and the pandemic dashed many plans.
Looking Ahead to 2022, SXSW Is Drawing on the Lessons of the Pandemic Years
Venues, restaurants and event centers around Austin, Texas, endured an unheard of and eerily silent Spring Break in 2020. Then, when South by Southwest (SXSW) announced on October 6, 2020 that it would be all virtual in 2021, hopes of a reprieve from Covid-19’s devastating effects on the hospitality industry were soundly dashed–and some of…
How Modern Beverage Brands Market Themselves as Antidotes to Stress, Anxiety and Sickness
Modern life is stressful for millions of Americans, and this was true even before the pandemic made everything more difficult. Trouble sleeping, burnout at work, anxiety over finances, social media-incited envy and self-doubt (listen to Olivia Rodrigo’s “Jealousy, Jealousy”)–all of it adds up, making each day demanding. Many beverage brands, being the astute observers of…
Who Could Fill Carolyn Everson’s Shoes at Facebook?
A chaotic few weeks at Facebook reached its tipping point June 9 when Carolyn Everson, vice president of the company’s global business group and its most prominent public face on the advertising side for a decade, abruptly left the company. The move, just days after Marne Levine’s promotion to chief business officer June 3, was…
Mondelez Isn’t Afraid To Get Its Hands Dirty On The Road To Clean Data
There was a time in the recent past when anytime Jon Halvorson, Mondelez’s global VP of consumer experience, wanted access to his brand’s own first-party data, the request would trigger a prolonged, nearly farcical chain of events. First, Halvorson would have to email his Google rep. Then his Google rep would email Mondelez’s agency. Then… Continue reading »
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Former MoviePass CEO Stacy Spikes On Why It’s Time To Create A Currency For The Attention Economy
If there’s one thing that Stacy Spikes, co-founder and former CEO of MoviePass, learned from his experience at the ill-fated movie ticket subscription service, it’s to trust his gut. “If something doesn’t feel right, don’t do it,” said Spikes. He exited MoviePass in 2017 when Helios & Matheson Analytics, a publicly traded information services company,… Continue reading »
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What the Delay to the End of Third-Party Cookies Means for Advertisers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Some of us may not have been surprised by last week’s announcement that Google is delaying the deprecation of… Continue reading »
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Magnite Lays Off; Mozilla Tracks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Staff Cuts Magnite is laying off about 6% of its staff following its $1.17 billion acquisition deal with video supply-side platform SpotX, Adweek reports. Buying SpotX is part of Magnite’s CTV growth plan, after already taking on Telaria. Though the acquisition nearly doubled… Continue reading »
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