Snap Reaches Deal for Access to Entire Universal Music Group Catalog

Music from Universal Music Group artists can now be included in Snapchat creative tools, such as augmented reality lenses and Snapchat Sounds, following a multifaceted global agreement between Snap Inc. and the music giant. UMG’s entire recorded music catalog is now available worldwide on Snapchat Sounds, including via search and curated playlists, and the company…

The Government’s UFO Report Led Oreo to Create a Fan-Curated Offering to Aliens

Oreo is increasingly prepared for existential threats from space. In 2020, the brand–with agencies The Community and 360i–created an underground Arctic vault to protect a cache of Oreos from an apocalyptic meteor strike. Luckily, asteroid 2018 VP1 soared harmlessly past Earth, and Oreo’s doomsday vault was named by Adweek readers as their favorite marketing stunt…