Here’s What Google’s Cookie Deprecation Delay Means for Publishers and Marketers
Kicking third-party cookie deprecation down the road into 2023 might give marketers cause for some cheer, but, a common hallmark of Google’s updates all along remains: details are still scant, with questions outweighing answers, leaving publishers and marketers twisting in the wind. Google’s Privacy Sandbox proposals are designed by committee so an element of iteration…
Why Advertisers Were Right to Boycott New British Channel GB News
Top brands are right to pull their ads from GB News, Britain’s controversial new “anti-woke” current affairs TV channel which launched this month. Unfortunately, a number of high-profile brands including Ikea, Grolsch beer, Nivea and cider maker Kopparberg only made this decision after receiving complaints across social media from vocal customers objecting to their apparent…
The Online Advertising Industry Reacts To Chrome’s Cookie Deprecation Delay
Following Google’s announcement on Thursday that Chrome would be delaying its third-party cookie phaseout by almost two years, the overwhelming sentiment across the industry is … relief. Though agency, ad tech and programmatic publisher execs spun confident stories about plans for digital advertising without third-party cookies, that reality was more like a train rushing along… Continue reading »
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TikTok: How to Turn a Personal Account Into a Business Account
TikTok users with business accounts have access to features that aren’t available to everyone, such as the ability to add a website URL to their profile. If you already have a personal TikTok account and you want to turn it into a business account, our guide will show you how this is done. Note: These…
Google’s Balancing Act, With VP Tara Walpert Levy
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Google’s size and fragmented company structure mean it is constantly buffeted by dueling incentives on a range of issues impacting marketers, agencies, publishers, tech and consumers – not to mention emerging regulatory pressure. This week on the podcast,… Continue reading »
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The British Ad Industry’s Fight Over HFSS Digital Ban Isn’t Over
‘Junk food giants will be banned from advertising online’ ran the front page of The Times yesterday morning and, in that sense, the British government has achieved what it set out to do. The news of the high fat, salt and sugar (HFSS) foods online ad ban has grabbed front-page headlines, made a splash and–on…
TikTok Fans to Choose Next Color for Gap’s Iconic Logo Hoodie
If it’s hot on TikTok, it’s worth acting upon. That strategy is being used by Gap, as its TikTok followers will choose the next color for its iconic logo hoodie, to be released this fall. Gap global head of marketing Mary Alderete told Adweek the spark for this idea was lit last September or October,…
TikTok for Business: How to Add an Email Address to Your Profile
TikTok for Business users have the option to add an email address to their profile so that visitors can contact them outside of the TikTok application. Our guide will show you how to add an email address to your TikTok for Business profile. Note: These screenshots were captured in the TikTok app on iOS. Step…
Here Are the 7 Groundbreaking Campaigns That Won Cannes’ 2021 Titanium Lions
Launched by Cannes Lions in 2003 as a way of honoring creative marketing that transcends traditional categories, the Titanium Lion has become one of the industry’s most sought-after awards. The reason is simple: Every innovative marketer aspires to create work so groundbreaking, it can’t fit easily into any box. This year’s Titanium Lion winners include…