Victoria’s Secret recently announced its newest rebrand, which replaced its typical “Angels” with a diverse slate of well-known female activists and models, including soccer superstar Megan Rapinoe, South Sudanese refugee Adut Akech and transgender model Valentina Sampaio. Direct-to-consumer underwear company EBY, however, is speaking out about this rebrand, stating the importance of championing all women…
How to Mint NFTs With Sustainability in Mind
The Aria Network, an integrated marketing group, announced the launch of its new NFT exchange today, called the Aria Exchange, as well as its five-year deal with the National Basketball Retired Players Association. The exclusive contract will give Aria the rights to mint NFT collectibles of almost 1,500 former NBA, WNBA and Harlem Globetrotters players….
TikTok Limits 7.2M+ Accounts in Q1 2021 for Belonging to Users Under 13
TikTok removed 11,149,514 accounts during the first quarter of 2021 for violating its community guidelines or terms of service, representing fewer than 1% of total accounts on the video creation platform, and 7,263,952 of those were removed from the full TikTok experience for potentially belonging to a person under the age of 13. The company…
This Viral Beer Poster Trend Shows Why Marketers Should Pay Attention to TikTok
Models in bikinis reminding you to “Find Your Beach” and “Get Some Summer” were once the staple of beer campaigns, but brands like Budweiser, Miller Lite and Heineken have recently diversified their outreach to attract more than just the male gaze. While the brewers themselves may be moving past sexualized marketing, TikTok users are giving…
Jeff Bezos’ Blue Origin Sets Its Sights on Space Tourism | WSJ
Facebook to Fund Pop-Up Covid-19 Vaccine Clinics in More Low-Income, Underserved Communities
Facebook is extending a program it kicked off with California Gov. Gavin Newsom to fund pop-up Covid-19 vaccine clinics in low-income and underserved communities in the state. Head of health Kang-Xing Jin said in a Newsroom post Wednesday that the initiative will be expanded to communities near Facebook offices: Austin, Texas; Boston; Chicago; New York;…
Twitter Gets Into the NFT Game
Twitter is entering the world of NFTs (non-fungible tokens)–140 of them, to be exact, matching its original character limit for tweets–but these NFTs can’t be bought. The social network will give away 20 each of seven unique NFT pieces to users who reply to their respective tweets from the @Twitter account, with all 140 housed…
Walmart Teams up With Ibotta for Retailer-Specific Rebates
Walmart and cash-back app Ibotta are teaming up on a new digital rewards program on Walmart.com and the Walmart app. Top line According to the brand’s statement, the new program will give shoppers “access to hundreds of cash rebates on popular products,” which adds “another dimension” to Walmart’s Every Day Low Price narrative. Through the…
‘Back to Normal’? We Can Do Better Than That, Says This Relaunch Campaign for MGM Resorts
A number of well-known brands, knowing that consumers are struggling to adjust to a new normal as the pandemic eases, are offering tips for gently assimilating back into the real world. Many have given toe-in-the-water advice on slowly emerging from forced hibernation. MGM Resorts, however, will not be in that camp, and in fact the…
Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising
Spectrum Reach is introducing a cross-platform attribution tool in partnership with measurement company TVSquared and identity company Blockgraph, hoping to connect television ad exposure to website visits across its 16 million TV subscribers. As more people stream content and marketers continue to stress measurable and effective advertising, cross-screen attribution becomes much more important, but most…