A brand’s ability to spark a lasting emotional connection, rather than a brief flirtation, with consumers depends on more than superficial prettiness. That’s especially true among beauty brands. Approaching consumers with a message that went beyond typical (and literal) skin deep commitment is what led to Huda Beauty, topping Talkwalker’s ranking of 50 global brands…
CrossInstall, Acquired by Twitter Last May, Is Now MoPub Acquire
CrossInstall, the mobile-focused demand-side provider that was acquired by Twitter last May, is now MoPub Acquire. MoPub Acquire is currently in closed beta, and its aim is to help mobile advertisers deliver customized, interactive experiences to targeted audiences across multiple exchanges, including the MoPub Marketplace, combining data-optimized creative services and performance-based bidding to drive user…
Peacock Finally Comes to Amazon Fire TV, After Nearly a Year
Nearly a year after its official launch, NBCUniversal’s streaming service Peacock will finally be available on all major connected TV platforms after striking a distribution deal today with Amazon. The service will land on Amazon Fire TV and Fire tablets in the U.S. beginning Thursday, with just under a month to go until the kickoff…
NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul for Tokyo Olympics
NBCUniversal has been quiet about its Tokyo Olympics ad sales efforts since the Games were postponed in March 2020 due to Covid-19. But exactly a month before the Opening Ceremony, the company is finally sharing some more details about its Summer Games advertising revenue. While the company isn’t yet releasing a specific revenue number, execs…
Can Retailers Keep Up With the Prime Day Juggernaut?
Amazon’s seventh annual Prime Day helped generate $5.4 billion in online shopping sales for the retail industry on Day 2 for a total of more than $11 billion for the 48-hour event. That’s according to data from Adobe’s Digital Economy Index. It also puts Prime Day 2021 in the pantheon of marquis shopping dates like…
UPS and J Balvin Are Amplifying Latinx-Owned Businesses With a Musical TikTok Challenge
The pandemic has disproportionately impacted marginalized communities, both in health and in business. In the Latinx community, the financial impact is especially pronounced: Per recent data analysis, 32% of Latinx-owned small businesses permanently shuttered during the first month of lockdown. Now, 5 million Latinos are at risk of bankruptcy. That’s why UPS is partnering with…
French Spyware Executives Are Indicted for Aiding Torture
The managers are accused of selling tech to Libya and Egypt that was used to to identify activists, read private messages, and kidnap, torture, or kill them.
Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired by Performance TV Platform MNTN
Ryan Reynolds has sold his creative agency. Maximum Effort Marketing, the creative powerhouse behind viral ads like dating platform Match’s fiery “Match Made in Hell” and all of the recent advertising work for the Reynolds-owned Mint Mobile and Aviation American Gin, has been acquired by performance TV platform MNTN (pronounced “mountain”). Under the deal, Maximum…
Wuhan Lab Hypothesis or Animal-Human Leap? The Hunt for Covid-19’s Origins | WSJ
GB News Dragged Brands Into the Culture Wars. Here’s What Marketers Should Do Next
The launch of Britain’s latest news broadcaster GB News has certainly divided opinion. To some, it is a center-right TV startup that gives voice to the ignored. To others, it is a dangerous alt-right attack dog looking to further divide the nation. To advertisers, which have faced very public calls from pressure groups to boycott…