A year of living in a pandemic caused a shift in consumer behavior across industries. Predictions came mid-last year that sustainable clothing categories, particularly resale, would see a significant increase while shoppers looked to both sell their old items sitting at home and save money when buying new ones. Now, online consignment and thrift store…
Dentsu Taps Canada’s Lemaitre As Global Commerce Director-Media
Dentsu International has named Damien Lemaitre global commerce director-media, a new position giving him responsibility for developing “enhanced solutions” for clients from Dentsu’s network of global
media agencies, including Carat, iProspect and Dentsu X.
media agencies, including Carat, iProspect and Dentsu X.
Portland Embarks on the Tough Challenge of Welcoming Tourists
Although every part of the country experienced some form of political tension last year, Portland, Ore. was one of the cities that experienced massive turbulence. Protests were sparked by the murder of George Floyd, which fueled the Black Lives Matter movement that then reverberated throughout the entire city–all in the middle of a global pandemic….
Twitter Begins Taking Applications for Early Testers of Ticketed Spaces, Super Follows
Twitter began accepting applications for two monetization features it previewed earlier this year: Ticketed Spaces and Super Follows. The social network introduced Ticketed Spaces in May as a way for hosts of Twitter Spaces audio sessions to monetize their efforts. Hosts can set ticket prices at $1 to $999 and set the number of available…
Snapchatters Are Even More Over the Pandemic Than Non-Snapchatters
People are excited about vaccines being distributed, pandemic restrictions being lifted and normal activities resuming–Snapchatters even more so than others. Snap Inc. shared new data from GroupSolver, which found that Snapchatters are outpacing non-Snapchatters in post-pandemic activities including eating at restaurants (45% versus 41%), shopping in-person (40% versus 29%), attending movies or plays (37% versus…
When Returning to the Office, Keep Some of Those Work-From-Home Elements Alive
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Evelyn Rusli–co-founder, president and CMO of Yumi–surveys her network of brand marketers on their own pathways back to the office. With back-to-work-ish upon us, many companies are hurriedly drafting their…
Twitter: How to Share a Tweet to Instagram Stories on iOS
Twitter introduced the ability for iOS users to share tweets directly from the Twitter mobile application to Instagram Stories. Previously, this could only be done by taking a screenshot of a tweet and uploading it to the photo- and video-sharing platform. Here’s how to share a tweet from the Twitter app to Instagram Stories on…
Lions Winners Demonstrate How Brands Went From Using Sports To Marketing Them
As today’s Lions for sports illustrate, the past 18 months have reversed the roles between brands and sports.
New Disney+ Series Depicts A Fearful World Much Like Our Own
The most surprising thing about “The Mysterious Benedict Society” is what it says about the society in which the show takes place.
Lil Nas X, Asics and Tinder Win Grand Prix Lions in Entertainment at Cannes
Not only is Lil Nas X a pop culture phenomenon and a Grammy winner, he can now add Cannes Lions Grand Prix winner to his growing list of accomplishments, as the artist took one of the top prizes in the Entertainment Lions for Music category at this year’s awards. Lil Nas X’s “Old Town Road”…