It’s Not TV, It’s TKO

Today’s column was inspired by two stories: A report from GroupM calculating the world’s biggest media companies, and Google’s Timelapse app, which won an award at this week’s Cannes Lions festival.
I decided to mash them up to see what the equivalent 37-year time lapse has had on the TV industry.

Why Chase Chief Brand Officer’s Definition of Success Is Unlike Any Other

Success can mean a lot of different things to people. But to Leanne Fremar, it is exactly that. She defines success on her own terms and perhaps that is the secret sauce we have all been looking for. As the Chief Brand Officer of JPMorgan Chase, Leanne leads the firm’s brand strategy, creative, advertising, content,…

Yelp Shares Data on Recovery From the Pandemic By Businesses, Local Markets

Local businesses and economies are nearing full recovery from the pandemic, according to a study by business directory and crowdsourced review forum Yelp, which compared data from March through May with corresponding data from the same period in pre-Covid 2019 as a baseline to project percentages of recovery from the declines of 2020. Yelp said…

Streakers Eye Wimbledon in Spot Promoting Danish Streaming Channel’s Coverage

Since television began to broadcast live sporting events, audiences have occasionally subjected to the sight of a naked person streaking across the field, chased by police or stewards. It’s almost a sport to those who participate. With Wimbledon, the world’s most famous summer tennis tournament, set to run through Danish on-demand broadcaster TV 2 Play…

Pinterest Outlines What UK Users Want From Brands on the Platform

In an effort to dispel the myth that Pinterest is dedicated to wedding planning and home renovations, the social media platform released insights from an audience study in the U.K. to help marketers understand how to use it more effectively. As well as offering best practice advice, the “Inspiration Nation” report aims to act as…