Instagram Enables Businesses in the US to Designate Themselves as Black-Owned

Instagram added a way for Black-owned businesses in the U.S. to become more easily discoverable on its platform. Black-owned businesses with Instagram Shops can now designate themselves as Black-owned and display a label on their profile. And Instagram users in the U.S. will see that label on the profiles and corresponding product pages of eligible…

Pacsun Introduces a Genderless Line of Clothing for Kids

Apparel brand Pacsun introduced Pacsun Kids this week, a new line of genderless clothing that caters to children between the ages of four and 14. Top line Pacsun said the new offering is a natural product extension given the retailer was recently ranked as the third most favorite apparel brand among teens. The Pacsun Kids…

Snapchat Adds New Ad Control Options for Users

Snap Inc. Wednesday introduced several new tools and resources to give Snapchatters more control over and context on the ads they see on the platform. By default, the Snapchat application allows advertisers and other partners to show ads to users based on information that they collect from other websites and services. Snapchatters who wish to…

Reddit’s Close Knit Community Helps Unlock Upcoming Trends

During the pandemic, many people joined Reddit to find that lost sense of community that they were missing in their lives. Together, groups like r/wallstreetbets played the stock market and created stand-out pop culture moments. But as more people begin to go out, there is no reason for these newfound communities to disappear. Laura Nestler,…

Facebook Sues Over $36 Million Ad-Fraud Scheme, Targeted Agency Employees

Facebook on Tuesday sued four Vietnamese residents who allegedly ran an ad-fraud scheme that took control of accounts of users who worked at ad and marketing agencies.

Consumers See Rise In ‘Toxic’ UGC, Hold Brands Responsible For Policing It

More than half of Americans have observed a rise in fake and/or “toxic” user-generated content on social media since the COVID-19 pandemic began in March 2020, and much of it is causing “trust issues”
with brands they see adjacent to it. That’s the finding of a study of 1,000 Americans familiar with the definition of user-generated content that were surveyed by customer experience management firm
Telus on June 7 using Pollfish.

ViacomCBS Finishes Upfront At ‘Historic Pricing’

ViacomCBS is estimated to have taken in gains similar to other TV network companies closing upfront deals earlier this month in the 20% or so range.

Ryan Reynolds Hopes TikTok’s Wrexham Sponsorship Will Get More Brands Supporting Underdogs

The story of North Wales’ Wrexham Football Club already seemed plenty dramatic with its takeover by Hollywood megastars Ryan Reynolds and Rob McElhenney, but now it’s turned a page that steps up the team’s visibility even more: massively popular app TikTok will be the team’s top sponsor. Corresponding with the announcement, Reynolds and McElhenney have…