Facebook CEO Mark Zuckerberg used the social network’s new Live Audio Rooms feature to share several commerce-related updates from across its family of applications. Zuckerberg was joined by Sephora general manager of ecommerce Carolyn Bojanowski, Facebook vice president of commerce Shiva Rajaraman and Instagram director of product Ashley Yuki. Facebook said in a blog post…
Taking Marketing Into Quantitative Age: Q&A With Marc Media’s Walid Eli Khoury
“We built an IOT platform that we integrated into video brochures to enable digital measurement in real time,” says Marc Media CEO.
TikTok and Spotify Team Up With Makeup Brand MAC Using AR to Inspire ‘Self-Love’
Technology is powering the ability for consumers to try before they buy like never before, and in the world of cosmetics that form of product testing is becoming entertainment. As a result, Est?e Lauder-owned makeup brand M?A?C has begun a digital campaign across TikTok and Spotify to promote its new Love Me Liquid Lipcolor, allowing…
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How McDonald’s Altered Its Strategy for the BTS Meal and Broke Its Social Engagement Records
Last week, to close out the promotion of its widely hyped BTS meal, McDonald’s released–not one, but two new lines of merchandise to accompany the collaboration with the wildly popular K-pop band. The “Saucy Collection” included tees, a tote, keychains and cushions adorned with anthropomorphic doodles of burgers, fries and other McDonald’s treats, hand-drawn by…
Carhartt Appoints Todd Corley Head of Inclusion and Sustainability
Carhartt named Todd Corley as svp of inclusion and sustainability, a position he will assume beginning June 28, the premium workwear brand announced today. In the newly created role, Corley will be responsible for diversity, equity and inclusion strategies, sustainability initiatives, community partnerships and corporate giving, the company said. He will report to Linda Hubbard,…
Shoppers Can Score Big Savings With DoorDash and Albertsons’ New Video Game
The last year has seen major changes in how Americans shop for groceries, and that has opened up new realms of possibility for brands and consumers alike. For Albertsons and DoorDash, finding ways to better provide options for their customers meant teaming up. Via DoorDash’s marketplace app, consumers can now shop nearly 2,000 Albertsons locations…
These Clever Billboards Are at Dog-Eye Level to Promote Jinx’s First Deal With Target
Jinx dog food began its life as an exclusively direct-to-consumer brand, launching just before the pandemic in early 2020 and growing rapidly since, with 40% month-over-month increases in its sales so far this year. Now the celebrity-backed startup is branching into Target, with a 400-store rollout–and it’s kicking off its biggest marketing push to date….
How to Listen Carefully and Act Quickly
As part of the CMO Reboot Playbook: The Elevated Role of Marketing Anheuser-Busch’s US CMO Marcel Marcondes shares his play on how the brand pivoted during the pandemic by listening to their customers and delivering through action, not just a message. Check out more plays from top CMOs and brand leaders here. This transcript has…