Month: June 2021

After China’s crackdown, the cryptocurrency crowd is looking for a new haven. The Central American nation thinks it’s the answer.

It’s been a year since the retail media explosion and marketers have more channels than ever to plan for. Because last year’s pandemic-inflated numbers are going to make this year more art than science, there will be some guesswork involved. To help make your planning process a little less painful, here’s a short and sweet…

Alice Sylvester, a founding partner of Sequent Partners, and long-time agency media research at fabled shops such as JWT, Leo Burnett, Y&R and FCB, has been named the 2021 recipient of the Advertising
Research Foundation’s annual Erwin Ephron Demystification Award.

Intellectual property rights are apparently not sacred in the TV business, where the copycatting of shows is something of a tradition.

The Tokyo Olympics may be mired in controversy amid ongoing concerns about Covid-19 outbreaks, but it is still set to be a major event for TV broadcasters. In the U.K., the BBC plans to broadcast more than 350 hours of TV coverage during the Games, which were postponed by a year due to the pandemic….

Even though the month of June is pro football’s off-season, fans got an unexpected piece of action last week, thanks to the Instagram account of Carl Nassib. “I just want to take a quick moment to say that I’m gay,” the defensive end for the Las Vegas Raiders said in a video he posted on…

For the second year in a row, the Adweek at Home summit took place virtually and brought together a variety of voices to discuss the role of brand purpose, the power of audio and the intersection between creativity and technology. From June 14-17 attendees listened to marketers from companies like Twitch, Supergoop! and Visible and…