Month: June 2021

As the ad industry appears to be re-embracing contextual targeting, Dotdash is succeeding by focusing on delivering “need to know” content for consumers looking for answers to critical life and
lifestyle questions online.

As the ad industry appears to be re-embracing contextual targeting, Dotdash is succeeding by focusing on delivering “need to know” content for consumers looking for answers to critical life and
lifestyle questions online.

The Murray brothers’ ties to golf go back to their teenage years when they spent their summers as caddies at Indian Hill Club, a private golf course located in the suburbs of Chicago. It was those experiences that would see all six of them–Andy, Ed, Joel, John, Brian and golf brand William Murray’s namesake Bill–not…

Inspiration for the next great ad can truly come from anywhere. Just ask Reese’s Peanut Butter Cups and creative agency Anomaly Toronto. For the popular candy brand’s latest campaign, the creative team chose not to center on the candy itself. Instead, the out-of-home effort spotlights the candy’s famous pleated paper wrapper. Some may wonder where…

NBCUniversal (NBCU), Target, and award-winning producer Will Packer are partnering to give a platform to creators of color. On Thursday, the network will be kicking off its summer movie nights with the intent of spotlighting BIPOC storytellers through its new Scene in Color Film Series. The program will feature three emerging filmmakers–Addison Wright, Ewurakua Dawson-Amoah…

Plus: The origins of Blue Origin, Apple’s annoying error messages, and a Kardashian plot twist.

Directly influencing friends and family is still the No. 1 way most consumers respond to positive or negative brand experiences, a just-published survey by customer experience management platform
Iterable finds.

ABC’s new “Celebrity Dating Game” is the kind of TV-show idea you think of when you’re drunk.