The National Football League’s Kansas City Chiefs are hiring Lara Krug as CMO, a newly created position charged with growing the team’s global fanbase. As the club’s first-ever CMO, Krug will oversee all marketing functions, including brand marketing, community outreach, digital, social media, website operations, event entertainment and content production. She will also implement strategies…
Cameo Hails Uber’s Nundu Janakiram as Its First-Ever VP of Product
Personalized video platform Cameo named its first ever vice president of product, tapping Uber director of product Nundu Janakiram for the role. Nundu Janakiram Nundu Janakiram Janakiram will be tasked with improving the platform’s core experience, rolling out new types of interactions with fans and investing in business-to-business opportunities. In his six years at Uber,…
Twitter Promotes Sarah Personette to Chief Customer Officer
Twitter revealed changes in its upper management ranks Tuesday: the promotion of Sarah Personette and the departure of Matt Derella. Vice president of global client solutions Personette was promoted to chief customer officer, effective Aug. 1, succeeding Derella and joining the company’s senior management team, reporting directly to CEO Jack Dorsey. Personette joined Twitter in…
‘Pride: A Performance by Hayley Kiyoko’ Set for Messenger Watch Together, Facebook Watch
Pride Month may be drawing to a close, but it’s not over yet. Billboard and Rolling Stone teamed up with Messenger From Facebook on “Pride: A Performance by Hayley Kiyoko” Wednesday (June 30) that can be viewed via the messaging application’s Watch Together feature or on video destination Facebook Watch. Pride: A Performance by Hayley…
Facebook’s Antitrust Dismissal Shows the Slow Grind of Big Tech Regulation
Facebook took home a small win on Monday, but the social networking giant is far from out of the woods yet, especially internationally, as growing regulatory pressure continues to circle Big Tech. U.S. District Court Judge James Boasberg dismissed separate antitrust lawsuits filed against Facebook by the Federal Trade Commission and 48 State Attorneys General…
Facebook Joins EU Climate Pact
Facebook joined the EU Climate Pact Tuesday and outlined four pledges for how it plans to help people take action against climate change and build a greener Europe. The EU Climate Pact was created by the European Commission to encourage Europeans to learn about climate change and develop, implement and scale solutions. Facebook pledged to:…
Instagram Testing ‘More Like This’ When Users Click on Ads in Feed
Instagram is running a test of More Like This, a feature that serves users who engage with an ad on feed a horizontal feed of suggested ads relevant to the one they clicked. The test is being run globally, and the goal is to help people discover new brands and products via feed. Instagram Instagram…
HBO Max’s Content Head Is Programming the Service Like a Cable Bundle
Don’t think of HBO Max as just a streaming service. HBO and HBO Max chief content officer Casey Bloys certainly isn’t. Instead, the programming chief, who oversees original content for both the premium cable network and year-old streamer, sees HBO Max as the next-generation version of a television bundle–and he’s programming it accordingly. “The way…
Kellogg’s and Petco Join Verizon’s DEI-Focused Program, Adfellows
In 2017, Verizon launched its Adfellows program in hopes of amplifying a diverse pipeline of talent in marketing and advertising and creating real, lasting change in the industry. Four years and 107 fellows later, the brand is celebrating the graduation of its most recent class and announcing the expansion of its program with the addition…
DPAA Annual Summit To Be Based In Actual Place, Not Digitally
The Digital Place-Based Advertising Association (DPAA) today announced its annual “Video Everywhere Summit” will be held 100% live and in-person on Oct. 12.