As part of the CMO Reboot Playbook: Elevated Role of Marketing, Former Activision Blizzard CMO David Messinger shares how CMOs can find a way to cross the language barrier that exists between them and the rest of the C-suite to get a seat at the table. Check out more plays from top CMOs and brand…
Zeta Global Has A Muted IPO, But ‘We’re In It For The Long Haul’
Mar tech platform Zeta Global, or shall we say ZETA, became the latest unicorn to canter into the public market Thursday with its shares modestly priced at $10. Although Zeta’s stock came in at the low end of the pre-IPO anticipated range of $10 to $12, and the first trade clocked in at just over… Continue reading »
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Want to Elevate Your Pride Outreach? Ask Yourself These 5 Questions
After a year that tested society and ushered in an intense period of isolation for so many in the LGBTQ+ community, brands would be remiss if they failed to rethink and reframe their outreach to the queer community in light of a newly transformed landscape. Even better than simply “checking the box” for Pride, brands…
Vikings Teach Danish Cyclists Why They Should Wear Helmets in This PSA
The Danes love their bikes, with the World Economic Forum claiming the city of Copenhagen to be the world’s most cycle-friendly city in the world in 2018. Helmet wearing has never been a popular element of the activity, leading to many cycling fatalities each year in the country. To counter this problem, the Danish Road…
Adult Swim Didn’t Start Its TikTok Trend, but the Network Is Running With It
Adult Swim president Michael Ouweleen didn’t know the cable brand he oversees was taking over TikTok until his college-aged kids tipped him off last weekend. Upon opening the app himself, the longtime television executive found himself in the middle of an ode to the nighttime programming block he first helped champion two decades ago. In…
GroupM: Digital Will Capture More Than Half Of All Ad Spend In 2021
Advertising revenue in the United States is expected to increase by 22% to $279 billion in 2021, a sign that the industry has turned a corner following the uncertainty during the COVID-19 pandemic, according to GroupM’s mid-year forecast released Thursday. Digital advertising revenue will grow even faster, by 33%, in 2021 – building on last… Continue reading »
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Netflix Pushes Into Ecommerce With Online Shop Selling Show-Specific Collections
Netflix, which has focused its efforts on selling DVD rentals and on-demand video subscriptions for more than 20 years, is officially getting into the ecommerce game. Today, the streaming service is debuting Netflix.shop, an ecommerce store offering apparel, jewelry and collectibles to fans of its original series. Items available the first day include hoodies, tees,…
Biden Rescinds Trump’s Executive Orders Targeting TikTok, Other Tech Firms With China Ties
President Joe Biden overturned executive orders from former President Donald Trump that aimed to prevent TikTok, WeChat and other communications and financial technology companies that are controlled by companies based in China from operating in the U.S., but those companies are not out of the woods yet. A new executive order signed by Biden this…
Elon Musk’s Power Over Crypto, Explained | WSJ
Fans Can Watch the Summer Olympics in 4K for the First Time
As the world continues to debate whether the Tokyo Olympics should still take place amidst the ongoing Covid-19 pandemic, NBCUniversal is moving forward with its broadcast plans, which includes presenting its live coverage of the Games in 4K HDR for the first time ever. Top line NBCUniversal said today it will provide live coverage of…