The three-pronged plan include includes a commitment to sourcing 100% renewable electricity by 2030 across the holding company’s portfolio of subsidiaries.
Messenger From Facebook: How to Use the World Oceans Day Chat Theme
In honor of World Oceans Day, Messenger From Facebook added a new chat theme that will allow users to customize their conversations with an underwater appearance. Our guide will show you how to use the World Oceans Day chat theme in the Messenger application. Note: These screenshots were captured in the Messenger app on iOS….
The Big Story: The End Of IP Address Targeting
IP address is a tell for several things, namely a user’s location – and it can be used to triangulate identity via fingerprinting. But soon that will no longer be the case, at least not in Apple’s ecosystem. Apple raised the privacy bar at its Worldwide Developer Conference on Monday, and IP address was in… Continue reading »
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Havas Sports & Entertainment, Haymarket Automotive Studio and the International Paralympic Committee are Digiday Media Awards Europe winners in 2021
The 2021 Digiday Media Awards Europe honors the companies, technologies and campaigns that have modernized European media over the past year. This year’s finalists proved they could produce impactful, innovative and topical work and programs, even as they navigated business challenges created by privacy laws — and the pandemic.
This year’s winners pivoted in times of uncertainty, but they also listened to what the data had to tell them. This led to an ever-expanding range of platform choices, channel approaches and audience engagement tactics. It prompted our winners to dive into issues that mattered to their constituencies and to modernize and modify their messaging based on the ways customers turned to e-commerce and social media as a baseline for the shopping journey.
Among the judges’ picks this year, Havas Sports & Entertainment partnered with Puma and walked away with Best Virtual Event for the French rapper Alonzo’s virtual musical tour. In the middle of the pandemic and lockdowns, Alonzo touched down in the video game ‘GTA V’ for a fully in-world performance. The virtual experience opened up a world of connections that only the digital space can offer. In the end, Havas stood out with a campaign that brought light to dark times, gave an artist back to his fans and pushed the envelope in terms of what virtual can do for brands going forward.
Also in the winning column in 2021, Haymarket Automotive Studio kicked off 2020 with three standout campaigns for CUPRA, Toyota GAZOO Racing and BMW. The Haymarket team developed COVID-19 protocols to safely shoot video content for Ford and Skoda during the pandemic, keeping their clients’ campaigns alive and reaching consumers during a time when many brands were forced to pause marketing pushes. Haymarket emerged as Best Content Studio in 2021.
When it came to the category of Best Podcast, the International Paralympic Committee put up the winning entry with ‘A Winning Mindset.’ Partnering with Allianz to provide a platform for Para athletes to discuss their empowering and inspirational stories, ‘A Winning Mindset’ worked with its subjects to tell phenomenal, if often harrowing, life experiences. These stories were covered with an eye for the details that put audiences’ own human lives into context and helped drive a cultural shift in the way differing abilities are perceived.
Explore all the winners of the 2021 Digiday Media Awards Europe below — including a quick rundown of the campaigns and insights into why they won and what marketing teams can learn from them. Download the complete guide here.
The post Havas Sports & Entertainment, Haymarket Automotive Studio and the International Paralympic Committee are Digiday Media Awards Europe winners in 2021 appeared first on Digiday.
Lincoln Financial’s Brand Repositioning Focuses on Consumer Confidence Concerns
The pandemic’s easing in the U.S. is poised to release pent-up consumer demand–but a vague unease is also emerging as jitters about the economy replace coronavirus concerns. Sensing the new mood, Lincoln Financial, an insurance firm formed in 1905, has launched a branding campaign aimed at reducing the trepidation about money occupying consumers’ minds. The…
Cliff Marks Retires From NCM, Cinema Ad Net Reorganizes
After successfully navigating the worst economic recession to impact the U.S. cinema ad industry, Cliff Marks is retiring as president of National CineMedia (NCM), one of the Big 2 national cinema ad
networks.
networks.
Messenger From Facebook Adds 2 Features, 3 Chat Themes
Messenger From Facebook users in the U.S. can now use QR codes and Facebook Pay links, even if they are not connected on the social network. A new quick reply bar in the application’s media viewer makes it easier for people to discuss photos and videos without having to return to the main chat thread….
Ad Revenue Will Grow 22% in 2021, GroupM Projects
A year ago, the industry was seeing the results of several months of lockdown, and it was looking at a 10% drop in spending for 2020, ending nearly a decade of growth. Compared to last year, and even six months ago, the outlook for the industry is in much better shape, so finds GroupM’s latest…
GroupM Nearly Doubles 2021 U.S. Ad Growth Projection, Revises 2020 Decline To Less Than A Point
The outlook for U.S. ad spending has improved considerably for this year, as have estimates for 2020, which included a recession attributed to the COVID-19 pandemic, according to a mid-year update
released this morning by GroupM’s Business Intelligence unit.
released this morning by GroupM’s Business Intelligence unit.
Warren Named AAF Board Chair
Tiffany R. Warren, Executive Vice President/Chief Diversity and Inclusion Officer at Sony Music Group has been named Board Chair of the American Advertising Federation (AAF). She succeeds Lynn
Lewis, US CEO, UM Worldwide.
“I am thrilled to pass the baton to Tiffany, as there is no better leader to continue to drive the meaningful work the AAF does for the
industry,” stated Lewis. “With two core areas of focus around expanding our Diversity, Equity and Inclusion work and emphasizing the audio, music and entertainment aspects of the AAF
programing, I’m excited about all that the team will achieve in the coming year with Tiffany at the helm.”
Before joining Sony last fall Warren served as Chief Diversity Officer for
Omnicom Group for more than a decade.