Month: June 2021

In 2011, Yum! Brands was struggling to boost slumping sales at Taco Bell. “They had been trying to jolt sales with lowering prices and stuff like that and it really wasn’t working,” said Yum! Brands CMO Ken Muench. Former Yum! Brands CEO Greg Creed, the head of Taco Bell at the time, brought in Collider… Continue reading »

The post Yum! Brands CMO Explains Why Instagram Inspired Taco Bell’s Turnaround appeared first on AdExchanger.

Another longtime high-ranking Facebook executive is out the door as Carolyn Everson, vice president of the company’s global business group, revealed her departure after 10 years and four months in a Facebook post Wednesday. Nicola Mendelsohn, head of the Europe, Middle East and Africa region for the company’s global business group, will be the interim…

After more than a decade as Facebook’s chief face on Madison Avenue, Carolyn Everson is leaving the company. Everson, who has been with Facebook since March 2011, fittingly announced her departure in
a post on her Facebook account, noting she is “extremely proud” of what the social network has accomplished during her tenure, but did not explain why she has left or what she might be doing next.

Eight months since landing in the U.S., Australian and New Zealand independent agency Special Group is rapidly expanding in the Americas with 17 new hires over the past few months. Notably, these mostly-organic arrivals are largely talent leaving large holding companies in favor of smaller, more family-like shops. “Some of the people we hired had…

Some people prefer to date someone who is a little older. Others hinge their preferences on their favorite hobbies, opting to connect with someone who shares their love in anime or sports. All of this is fine. Harboring certain preferences when it comes to dating is natural and fairly harmless. But when we build a…

It could be a lyric from an Alanis Morissette song, depending how you define ironic these days. If office supply retailer Staples succeeds in its latest $1-billion bid to buy rival Office Depot’s consumer business, it may well be a merger that came a few years too late. “The space has been crushed by Walmart…

Father’s Day is coming soon, and it’s always a good time to reflect on the joys of parenthood. Like lack of sleep. And constant noise. On that note, three-time dad and Aviation Gin owner Ryan Reynolds today unveiled his brand’s themed cocktail for the holiday: The Vasectomy. A relatively simple drink made with tonic, cranberry…

TikTok kicked off global campaign and creative video series #CreateKindness Wednesday with the aim of raising awareness around online bullying and how we can all choose kindness. Director of creator community, TikTok U.S. Kudzi Chikumbu and director of policy, TikTok U.S. Tara Wadhwa said in a blog post Wednesday that videos on the platform using…