Month: June 2021

Iconic action movie franchise Fast & Furious will celebrate its 20th anniversary with the June 25 theatrical release of Fast & Furious 9, and Messenger From Facebook and its parent company teamed up with Universal Pictures on a unique second-screen experience. Starting Wednesday, fans can enjoy the Movie Mate second-screen chat experience on Facebook’s flagship…

Digital ad company Undertone has launched a new platform called Uplift Collective. The brand calls it a first-of-its-kind network that’s designed to connect its collection of minority, LGBTQ+ and women-owned publishers with advertisers. The biggest differentiator between what Uplift is offering versus a media agency that offers similar programs aimed at curated groups like BIPOC…

A month after Nielsen confirmed that it had undercounted national television audiences by up to 6% during the Covid-19 pandemic, a third-party auditing firm has found that similar pandemic defects affected local television audience metrics. The Media Rating Council, the nonprofit organization that audits Nielsen ratings, conducted an analysis of local television ratings across Nielsen’s…

Guardian Media Group CEO Annette Thomas will step down after a year in the role, the British publisher said today. Thomas, who joined in March 2020, will leave at the end of June. Keith Underwood, chief financial and operating officer, will act as the interim chief executive officer. Thomas had previously served as the chief…

The average prime-time viewership sank 4.35 million per program for the just-completed season. A year ago, it was 5.48 million.

Nielsen’s local TV ratings understated viewing during the COVID-19 pandemic, according to preliminary findings of an internal analysis conducted by Nielsen. The analysis, which was conducted in
response to requests from industry ratings watchdog the Media Rating Council, found the understatement ranged by market size, daypart and demographic group, but overall was found to be similar to an
understatement previously disclosed by Nielsen for its national TV ratings estimates.

Ohio Attorney General Dave Yost is asking a state judge to declare Google’s search engine a common carrier and prohibit the company from prioritizing its services or products in the results.

Colorado lawmakers have passed a privacy bill that would require companies to honor consumers’ requests to opt out of many forms of targeted advertising

The nearly 14-month lockdown came with its phases, from the booming popularity of Animal Crossing to the meteoric rise of TikTok. Peloton certainly saw its own share of success in 2020 as temporarily reduced access to gyms led to a wave of interest in working out at home, boosting sales by 172%. But with the…

YouTube Shorts is YouTube’s version of Instagram Reels or TikTok. The feature allows users to share short, vertical videos that can be viewed in the Shorts section of the YouTube mobile application. When you record a Short within the YouTube app, you have the option to change the recording speed to record your clip in…