If 2020 was about surviving the economic downturn of the pandemic, then 2021 is all about growth and identity for ad tech. Besieged by layoffs early in the pandemic after marketers turned off ad spend, ad tech is hot again as buyers have since been investing heavily in digital media. One company, supply-side platform OpenX,…
Grant Applications for the #YouTubeBlack Voices Fund Class of 2022 Will Open June 21
YouTube will officially open grant applications June 21 for the #YouTubeBlack Voices Fund Class of 2022, and the Google-owned video site also teamed up with 1500 Sound Academy on a musical component. Over 132 creator and artists teams across six countries participated in the inaugural Black Voices Creator Fund incubator camps, learning from industry experts…
IPG’s Climate Action Plan Sets an Emissions Reduction Target
Interpublic Group (IPG) is implementing what it calls an “ambitious climate action plan” to battle climate change. Philippe Krakowsky, chief executive officer at IPG, said in a statement that this shift towards sustainable transformation is imperative for the company to advance its ESG goals. “The steps we are taking today represent a significant move forward…
Help! How Do I Make Work Friends When Everyone’s Remote?
Guest columnist Alan Henry offers advice for putting yourself out there online.
WarnerMedia First Media Company to Join Comscore’s Addressable TV Measurement Trial
Comscore has signed the first media company to participate in its national addressable TV programmer measurement trials: WarnerMedia. Under the agreement, which began in late 2020, WarnerMedia is the first to test Comscore’s program, which allows publishers to execute and measure their national linear addressable inventory across multiple MVPD and connected TV providers for the…
Pearls Before Swine by Stephan Pastis for Wed, 09 Jun 2021
Dilbert by Scott Adams for Wed, 09 Jun 2021
Grove Collaborative Names New CMO as It Looks to Drive Awareness
Sustainable consumer goods company Grove Collaborative has named Jennie Perry its new chief marketing officer as the $1.32 billion online startup aims to reach more shoppers keen on lowering their ecological footprint. In addition to overseeing marketing strategy, Perry will lead creative, communications, brand strategy and consumer insights. She reports to cofounder and CEO Stuart…
Revealed: One Of The Achilles Heels of TV Reviewing
A new comedy premiering this week on HBO Max underscores one of the key weaknesses inherent in the task of reviewing TV shows for a living.
Climbing Out Of An Audience Liability Hole
Restitution or recovery of audience liabilities is coming in many forms beyond linear TV impressions. Here are some caveats and examples.