In an open letter issued to MDC and Stagwell chief Mark Penn Tuesday the MDC investor said Stagwell was being “disingenuous” and “misrepresenting the facts” to MDC shareholders.
Apple’s Latest Privacy Updates Will Hurt Value Of Ad Inventories
Apple users will be able to hide their internet address information in the Safari web browser, adding to its default blocking of third-party cookies.
The Pandemic Put an End to Rush Hour. What Happens Now?
Remote work generally reduces driving. But the travel behavior of telecommuters isn’t as straightforward as it might seem.
Yelp Wants to Help Dad Finish That Deck for Father’s Day
Business directory and crowdsourced review forum Yelp will help some lucky dads celebrate Father’s Day by kicking in up to $2,000 to help them finish the decks they started building. Dads can use the platform’s free Request a Quote feature to find an area business that best suits their deck needs, and then submit the…
UK Media Agencies Sign Up for Carbon Reduction Charter
In recent years the advertising and media sector has begun to wake up to its own contribution to the impact it makes on the environment, with networks such as WPP and Havas among others outlining their pledges to becoming net zero. Now, IPA, the U.K.’s agency membership body, has initiated a Media Charter that aims…
Cracking The Code For A Better RFP Process
Consultant AgencyAgile has developed a new “Request For Partnership” process where the focus is agency-client collaboration, not how adept agencies are making a sales pitch.
Corona Employs AR to Show How Plastic Is Destroying Oceans and Beaches
In its desire to become net zero, AB InBev’s Mexican beer label Corona has been recovering plastic released into the ocean and beaches, and to mark World Oceans Week, it released an augmented reality (AR) experience to challenge consumers to reduce their own personal plastic footprint. “Plastic Reality” users will be able to estimate their…
How Two DTC Brands Revamped Their Video Creative For Performance
It’s well known that good video creative can boost campaign performance. But good video creative is expensive to produce, difficult to test and the impact on down-funnel performance is often tricky to measure. Between the end of 2018 and into 2019, KURU Footwear, a direct-to-consumer brand focused on eliminating foot pain, invested heavily in a… Continue reading »
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JewBelong Fights Anti-Semitism With Serious Humor
OOH campaign is aimed partly at younger Jews who are “not used to anti-Semitism,” says JewBelong co-founder Archie Gottesman.
Watch Adweek’s Inaugural Elevate: Brand Safety
In 2021 brand safety has become a vital part of strategy for many brands. But brand safety, like many things in life, is not always black and white. On May 26 Adweek’s Elevate: Brand Safety summit invited marketers to discuss why a nuanced approach to brand safety is required and how to create an engaging…