Month: July 2021

Fresh off its IPO in April, ad verification provider DoubleVerify saw its revenue increase 44% to $76.5 million year-over-year in Q2, fueled by the growth of programmatic. DoubleVerify took in $37.9 million in programmatic revenue in Q2 – a 57% increase from the same period last year – largely driven by its Authentic Brand Safety… Continue reading »

The post DoubleVerify’s Growth Buoyed By Programmatic appeared first on AdExchanger.

Amazon doesn’t disclose advertising revenues in its quarterly earnings reports. It bundles the ad group into an “Other” category, which consists of advertising and analytics services. But even without a specific number, it’s clear that Amazon’s advertising business is both massive and growing fast. Amazon’s Other category earned more than $7.9 billion in Q2, up… Continue reading »

The post Amazon Advertising Revenue Eclipses $7B – And Is Still Picking Up Speed appeared first on AdExchanger.

The company says PlayerWON’s potential reach, in placing ads on top free-to-play console/PC games, will total 50 million under 35-year-old gamers by year’s end.

A coalition of states led by New York will ask an appellate court in Washington, D.C. to revive claims that Facebook violated monopoly laws by purchasing Instagram and WhatsApp.

Programmatic, CTV, social and international revenue were key business drivers.