Although Google has pushed back its plan to remove third-party cookies from its market-leading Chrome browser to 2023, marketers are still feeling pressure to find new ways to identify shoppers online. Given the speed at which the technology, government legislation and the public’s attitude toward privacy are changing, however, finding a solution will require a…
Brands Must Actively Combat Burnout as They Move to Hybrid Work
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Stephanie Nerlich, CEO of Havas Creative, considers a more positive, hopeful outlook on the uncertainty of our future in the workplace. Below, in her own words, she emphasizes purpose, fulfillment…
Boeing 787 Dreamliner: A Timeline of Recent Production Problems | WSJ
Dig Into This 19-Minute Record of Sizzling Bacon ‘Beats’ by Wright Brand
There are few things more likely to wake you up in the morning than the smell of bacon frying. Tyson Foods’ Wright Brand believes the sound of bacon sizzling is just as enticing as its savory scent, which is why they enlisted Ogilvy to record the musical meat on vinyl. The “Bacon Beats” record features…
Toyota Whiffed on EVs. Now It’s Trying to Slow Their Rise
In a bid to protect its investments in hybrids and hydrogen fuel cells, the carmaker is lobbying against the transition to electric vehicles.
‘Meaningful Brands’ Agency Havas Lands Sustainable Real Estate Firm JLL
Ethical real estate management giant JLL has tapped Havas as its global agency for brand strategy and creative services, following a review managed by Flock. Dentsu’s Gyro was the incumbent.
NBA Ramps Up Production of Live Videos for TikTok
The National Basketball Association began producing and livestreaming a series of live shows for its 13 million followers on TikTok during the NBA Finals, and that momentum continues for the NBA Draft Thursday (July 29). A livestream Wednesday hosted by Jason Zone Fisher and Alexis Morgan featured presumptive draft picks Jalen Green, Isaiah Jackson, Keon…
Havas Media UK Launches Sustainability Marketplace
The new sustainability marketplace is designed to enable clients to buy ads in media channels that align with their own sustainability agendas.
Virtual Cannes Lions Generated $47.7 Million—Half of its 2019 Revenue
Despite being entirely virtual for a second year due to Covid-19 restrictions, Cannes Lions 2021 generated a revenue of $47.7 million (34.4 million pounds)–just under half of the amount generated in 2019 when it was last held in person. Revealed within owner Ascential’s half-year results, the fully digital version of the annual festival, which included…
To Attract Gen Z Shoppers, Macy’s Expands its Private Brands
Private label is a veritable gold rush these days with a number of retailers, from Amazon to Bed Bath & Beyond, aiming to attract shoppers with store-owned brands. Macy’s is no stranger to this accelerating trend. The iconic department store recently launched an apparel line called And Now This, which is squarely aimed at Gen…