Inspired by our coveted award by the same name, Adweek presents a new livestream video series hosted by Chief Content Officer Lisa Granatstein. The Most Powerful Women in Sports celebrates the female power players in the sports world. For a limited time, enjoy complimentary access to this new Adweek+ subscriber series. The biweekly series will…
Amid Rough Waters, an Ecommerce Company Hooked Aspiring Anglers With Community and Content
Ross Gordon started the Facebook group Bass Fishing Favorites in 2010 to create a community for like-minded anglers. What started as a collection of friends sharing tips, favorite products and tales of life on the water became Catch Co., a content creation company, monthly fishing supply subscription box and ecommerce site. Like most marketers this…
GroupM Enters Long-Term Deal With Kantar For U.K. Media-Planning Data
WPP’s GroupM U.K. unit has signed a new, long-term deal to use Kantar’s Great Britain TGI (Target Group Index) consumer survey data. The data, which is akin to MRI and/or Simmons in the U.S., is the
U.K.’s main source for audience targeting and media planning.
U.K.’s main source for audience targeting and media planning.
Ogilvy Health Pushes Deeper Into Data, Programmatic
The deal is intended to enhance the Point of Care campaign available to agency clients and partners and advance audience targeting, measurement and reporting capabilities for marketing initiatives
through programmatic media.
through programmatic media.
Discord: How to Change Your Notifications Setting for a Channel
Did you know that Discord allows you to change your notifications settings for each individual channel within a single server? For instance, if you have turned off notifications for an entire server, but there’s one particular channel you’re interested in being notified about, you can turn on notifications for that single channel while leaving the…
Magnum Ice Cream Commissioned a Painting That Gives Dante the Kiss He Never Had
One of the most legendary love stories never happened. Ice cream brand Magnum has reimagined history by commissioning an original artwork inspired by Dante Alighieri and his muse Beatrice. For International Kissing Day (July 6) and the 700th anniversary of Dante’s death, Magnum asked the renowned Italian artist Roberto Ferri–dubbed the modern Caravaggio and portrait…
New Kids’ FAST Promises Worry-Free Environment For Parents, Advertisers
Sensical, from the for-profit arm of Common Sense Media, says its experts review every video and ad, as well as classify and organize all content by three age brackets.
French Brand Lotus Baby Gets Real About the Messy Side of Parenting
Advertising in the baby care category has long been typified by soft lighting, gentle melodies and pastel colors that paint an idealistic portrait of parenthood. Lately, however, some advertisers in the U.S. and U.K. have dropped those clich?d images in favor of a more realistic depiction of parenting-yet the French baby care market has lagged…
Marriott Debuts Biggest Global Campaign To Date
The campaign includes a Pinterest quiz resulting in a board tailored to the user’s travel motivations.
Die besten Liebesschaukeln im Test
Verliebt sein ist wunderbar. Seit Jahrtausenden hat das Thema Liebe und Verliebtheit Poeten, Musiker und andere Künstler inspiriert. Über kein anderes Thema ist jemals so viel geschrieben, komponiert, geschaffen worden und so wird es wohl auch bleiben. Wegen Liebe wurden sogar Kriege ausgekämpft, der berühmteste wohl der von Troja, wo sogar Götter sich in menschliche …