When it comes to influencers, leading brands are thinking small. They’re turning to micro-influencers–real people with real influence. Although they may have smaller follower counts, when brands properly activate micro-influencers via user-generated content, these influencers drive a sense of authenticity and brand affinity that can outperform larger content creators. Brands like Canon are using micro-influencers…
Creator House The Crib Around the Corner Reaches an Audience Traditional Advertising Can’t
The Crib Around the Corner, the first Los Angeles house of black creators launched in the midst of the pandemic, in February. Still, the group, launched by influencer marketing agency Whaler, and sponsored by AT&T TV, hit the ground running, creating engaging, authentic, and highly-viewed content. At Social Media Week LA last Thursday–Adweek’s first in-person…
How the Personalized Feed Is Changing Ecommerce
While driving growth for brands is more critical than ever, how people discover brands is rapidly evolving. Eva Valerio, Global Head of Discovery Ads for Google, joined Adweek’s Social Media Week LA to explore the consumer shift to personalized content feeds and how businesses find success within these experiences across Google and YouTube. Consumer behavior…
Pearls Before Swine by Stephan Pastis for Sat, 03 Jul 2021
Dilbert by Scott Adams for Sat, 03 Jul 2021
A Global Smart-City Competition Highlights China’s Rise in AI
Chinese entrants swept all five categories, featuring technologies to improve civic life. But the advances could also be tools for surveillance.
Liquid Death Created a Kitschy Full-Length Horror Flick With an Eco-Friendly Message
Six young friends head deep into the woods for some rest and relaxation, surrendering their smartphones for the ultimate digital detox. Their destination is an idyllic spot called Bushy Mountain, with no one in sight for miles–except that creepy old clerk at the general store. Cue ominous music. If you’ve ever watched Friday the 13th,…