Three is one of the largest mobile networks in the U.K., but for years it has sought a seat at the adults’ table. Its new brand campaign, launching today during the UEFA Euro 2020 tournament, is all about coming of age-which is fitting, since the network turned 18 this year. Three’s goal is to position…
July 4 Ad Trends: Pools In, Fireworks Out
A heatwave scorching the west is likely to alter plans for fireworks, barbeques and other traditions associated with the holiday.
Pearls Before Swine by Stephan Pastis for Fri, 02 Jul 2021
Dilbert by Scott Adams for Fri, 02 Jul 2021
On The Fourth, U.S.A. Is Still ‘Paradise’ For Some
What unites Americans? Generally speaking, the Fourth of July does. And so do hamburgers.
TikTok Bows Videos Of Up To 3 Minutes To Drive Creators, View Time, Advertising
The longer option should be a plus for advertisers, giving them more time to convey their messages and in theory, more time to engage consumers.
Ranker One Step Ahead Of A Cookieless Future With First-Party Data
“The Sell Sider” is a column written by the sell side of the digital media community. Google announced last week that it was delaying the phaseout of third-party cookies by nearly two years. But instead of dragging their feet to prepare for the inevitable, there’s another reason why advertisers should move away from third-party cookies… Continue reading »
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Brands Must Wake Up to Their Responsibilities and Stop Lagging Behind on Climate Action
The G7 summit left us with plenty of ambitious statements and promises on climate change from world leaders but little in the way of funding campaigners say they need to support developing countries dealing with the climate emergencies. And despite the focus on climate action during the summit, the U.K. contingent arguably provided some very…
Comic: Cookiepocalypse Bunker
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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UID2 ‘Smart’ For CTV; Instagram To Look More Like TikTok
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s Your Flavor? FuboTV was the first connected TV company to integrate with The Trade Desk-led Unified ID 2.0 initiative in February. Last month, Tubi announced its support for UID2 – the open-source alternative to third-party cookies that uses hashed or encrypted email addresses… Continue reading »
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