Month: July 2021

McCann Worldgroup has hired Bertille Calinaud as diversity and inclusion lead across Europe and the U.K. As regional director of DEI for Europe and the U.K., Calinaud will oversee and develop diversity programs and initiatives for the agency, its employees and clients. She will report to Shipra Roy, chief talent officer for Europe and U.K.,…

It’s a good time to be a dog or cat. Maybe even the best time. As pet owners pour more money into goods and services that enhance their well-being, they’re doing the same for their furry family members. This shift in the market has led to premium items such as sweet potato fry chews. It’s…

Since becoming WPP’s CEO in 2018, Mark Read has dealt with a lot of change. From the industry shifting towards integration to the pandemic throwing a wrench into the marketing engine. Through it all, Read sees that the company he leads will come out stronger, with data leading the way as it merges with creative….

Enterprise platform Workplace From Facebook added a mobile security suite. The offering includes mobile device management, which uses a set of industry-standard data loss prevention features for customers using corporate devices, and native mobile security features, which encompasses: audience selection based on people sets; blocking copy and paste; blocking file downloads; blocking screenshots and screen…

Pizza Hut U.K. has teamed up with meat alternative company Beyond Meat to offer three new pizzas, giving Clarence the Lion paws for thought (sorry) instead of eating the brand’s ambassador in its latest spot. The 30-second spot from Iris Worldwide sees Parker, the Pizza Hut ambassador, sitting on a couch next to Clarence who…

The former agency media chief will serve as head of agency development for the TV audience measurement service.

She joins from Publicis Sapient, where she was most recently vice president/talent acquisition and succeeds Ton Schoonderbeek who will work in a transitional capacity through October.

Twitter kicked off a pilot test Wednesday of its Shop Module, a dedicated space at the top of a business’ profile where they can showcase their products. When people visit profiles that have Shop Module enabled, they can scroll through a carousel of products and tap on them to learn more or complete the purchase…

LinkedIn’s revenue topped $10 billion for the first time in a fiscal year, parent company Microsoft reported Tuesday as part of its fiscal fourth-quarter and full-year earnings report. Revenue for LinkedIn in Microsoft’s fiscal fourth quarter was up 46%, driven by a 97% jump in revenue from LinkedIn Marketing Solutions, which topped $1 billion in…

Despite this year’s absence of a physical advertising schmoozefest, it generated half its revenues from industry benchmarking.