Month: July 2021

The Beachbody Company, a provider of at-home fitness products and services, is not yet a household name–but that could change following its June 28 debut on the public markets. That’s because a three-way merger with special purpose acquisition company (SPAC) Forest Road and connected fitness provider Myx Fitness–the latter a Peloton competitor–gives the business visibility…

Facebook Gaming debuted its cloud gaming platform last October, allowing users in a few U.S. states to play cloud-streamed mobile games on Android devices and the web without downloading the games to their devices. Facebook vice president of play Jason Rubin said Thursday that Facebook’s cloud streaming platform is available “to over 98% of people…

TikTok has been collaborating with the World Wide Web Foundation throughout the past year on better understanding the experiences women have online and ways to make them feel safer. Director of policy for TikTok U.S. Tara Wadhwa said in a blog post Thursday that the video creation platform committed to address two priorities along these…

Recognizing that there is a rapidly expanding marketplace for videos providing calming scenes of our natural planet, Interpublic’s R/GA unit has launched a new, ad-supported YouTube channel in which
all of the revenues go back to sustaining our natural planet.

Last June, members of the advocacy group Three’s a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the “In for 13” initiative, a three-year promise to increase the percentage of Black leaders to 13%, representative of the U.S. population. One year later the LA-based Black creative community is sharing…

Supply-side platform Magnite has bought ad serving company SpringServe for $31 million as part of its continued push into connected TV advertising. Top line SpotX invested $2 million in SpringServe in July 2020. Then in February of this year, Magnite announced it would buy SpotX for $1.17 billion, leaving the future of the ad serving…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Jim Habig of Pinterest encourages marketers to rethink the online shopping experience they provide. Below, in his own words, he builds his vision of the future from the tried-and-true. You’d…

What started out as 15 seconds and evolved to 60 seconds can now be triple that length. TikTok said Thursday that a select group of creators around the world has been experimenting with longer-form videos of up to three minutes in length, and it will roll out the option to all users in the coming…

At a time when audio advertising and “sonic branding” are trending in the ad biz, agency vet John Kovacevich has launched a new shop for a song. Literally, with a theme song (click to hear it).