Month: July 2021

When brands release Fourth of July campaigns, they usually choose to honor cliches: the hot dog grilling, the excessive beer drinking and the neighborhood fireworks show. But Away, an online retail company and travel brand, is swapping red, white and blue marketing with a black and white message: if you want to be a better…

Accenture Interactive promoted its European president just over a year ago, and other than his first day, he’s spent almost all his time in the role working through lockdown. While the top leadership role might be new for Massimo “Max” Morielli, it comes after two-and-a-half decades at the consultancy–and as Accenture Interactive is making big…

Marketing and media research giant Kantar has reached outside the industry for a new CEO, naming Chris Jansen to fill the spot, which has been vacant since Alexis Nasard stepped down in April, after
just four months on the job.

Fashion retailer Gap will close its 81 stores across the U.K. and Ireland and become entirely ecommerce-focused across the area, following a strategic review of its operations across Europe last year. As the business seeks to find “more cost-effective ways” of operating in Europe, it has also been exploring partnerships and acquisitions in France and…

In her final column, Megan lays down some hard truths about work exhaustion.

Pinterest updated its ad policies effective Thursday (July 1) to prohibit ads containing weight loss language and imagery from its platform. The platform said in a blog post Thursday that people are facing the dual challenges of emerging from the pandemic and heading into the summer, adding that the National Eating Disorders Association reported a…

Last week, several top ViacomCBS executives–including Chris McCarthy, Brian Robbins and George Cheeks–were promoted as part of a broad restructuring and expansion of the executive team overseeing Paramount+’s programming strategy. Just eight days later, those three have received even bigger promotions–and given global CEO responsibilities–in yet another ViacomCBS reorganization, this one aimed at simplifying the…

As brand social media continues to evolve, the trope of “the intern runs the account” is in the past. Now brands are looking for ways to manufacture a tone that seems like an intern is running the account. Sometimes this results in massive success, and other times this is a beautiful disaster. Below are three…

Football and basketball are at the top of the list when it comes to lucrative college sports.

Broadcasting skills such as those possessed by Marv Albert represent a dying art in today’s anything-goes media world.