Month: July 2021

Advertisers can now use brand-safety floor controls and suitability tiers on YouTube, Facebook and many other digital channels.

Snapchat began rolling out a My Places tray for its Snap Map feature. The update, which began its global rollout Tuesday, gives Snapchatters three main tabs to help them discover and explore the 30 million-plus businesses on Snap Map, document their favorite local spots and see recommendations from friends and their community: Favorites: Users can…

Fox News Channel is down 34% in Nielsen live-plus-same day time-shifted viewing, with MSNBC down 37% and CNN losing 43%. Total day results for July were similar to prime-time, with Fox News Channel
down 27% vs. July 2020 to 1.2 million, MSNBC losing 35% to 772,000 and CNN falling 40% to 596,000.

Consumers think Netflix first — and then everything else. That means no ads.

Dave Bautista is living the stream for Disney. In a new campaign casting off today, Bautista stars as The Streamer, a spokesperson for the $13.99-per-month Disney Bundle that includes access to Disney+, Hulu and ESPN+. The outdoorsy Streamer character spends his days and nights on an idyllic lazy river–or lazy stream, rather–canoeing, sitting around the…

We may be out of quarantine, but we aren’t out of the dark quite yet. Covid-19 took a massive toll on mental health with over 40% of U.S. adults presenting symptoms of anxiety and depression. That number hasn’t fallen much–according to the CDC, 30% of U.S. adults reported symptoms of anxiety or depressive disorder in…

Who doesn’t love the smell of a bus shelter? It’s surely one of the many pleasures of taking public transportation. Ok, that is complete sarcasm, but Hendrick’s Gin has been changing the odor of several across the U.K. to encourage commuters to escape their everyday surroundings. The experiential takeovers will appear in London, Manchester, Brighton,…

New research shows a majority of Democrats are “happy/calm,” but most Republicans are kind of bummed out.