Architectural Digest wants to help its readers turn their house into a home page. The Cond? Nast property announced this morning the launch of its new do-it-yourself-focused vertical, called AD It Yourself, equipping readers with all they need to tackle the home renovation projects of their dreams. “This is a really logical time to launch…
Burger King Cracks the Mystery of why Athletes Bite Their Medals
While viewers of the Olympics watch in awe, wondering what it takes for a person to become an elite athlete, Burger King demands an answer to another more pressing question: why do athletes always bite their medals? The fast-food brand has a guess: perhaps the Olympians wish the medal was a Whopper. They must get…
Good or Bad, This Broadcaster’s Summer Campaign Wants Everyone to Sing
What do Alicia Keys, Elvis Presley and Florence Foster Jenkins (played by Meryl Streep) all have in common? Not very much in all probability, but they do feature in a campaign to promote European public service broadcaster Arte’s summer programming line up. KesselsKramer Having been appointed as Arte’s Germany’s agency of record, KesselsKramer will be…
At Olympics, Competitions Out-Rate The Opening Ceremonies
At the Olympics, there is emotion and drama, and incredible feats of strength. What more can a TV viewer ask for?
Consumers Say Social Is Preferred Customer Service Channel
But a report from Sprout Social finds customer service is relatively low on brands’ priorities lists when it comes to social media.
DoubleVerify Extends Turnkey Brand Safety Floor Controls, Brand Suitability Tiers to YouTube
Digital media measurement, data and analytics provider DoubleVerify rang in Wednesday with a trio of updates: offering its Brand Safety Floor as a turnkey option, extending its Brand Suitability Tiers to YouTube and rolling out a new brand suitability tiered category, “Death and Injury.” The company debuted Brand Suitability Tiers for advertisers and publishers in…
Rewatch the 2021 Women Trailblazers Summit
Each year, Adweek invites female founders and leaders from the media, technology and marketing spaces to discuss the state of equality and the power of female leadership at our Women Trailblazers summit. This year’s event was held virtually on July 14, featuring notable speakers such as The Female Quotient’s Shelley Zalis, Wheels Up’s Stephanie Chung,…
Reddit Holiday Hub Opens Its Doors
There’s nothing like Reddit for the holidays. Reddit Wednesday unwrapped its Reddit Holiday Hub, a single destination for advertisers and marketers to begin planning for the key holiday shopping season with insights and resources based on the behaviors of the platform’s 52 million daily active users. The microsite offers downloadable assets including: holiday shopping and…
Google Cruises On Digital Ad Resurgence And Retail Client Gains
Alphabet reported total revenue of almost $61.9 billion in Q2 2021, a 62% year-over-year increase. The company’s Q2 profit jumped from $7 billion in 2020 to $18.5 billion this year. The eye-popping growth rate is misleading. Q2 last year was a disaster; The first time Alphabet (or Google before that) ever reported a yearly revenue… Continue reading »
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Why We Cannot Miss The Mark On Ad Frequency Capping In The Post-Cookie Era
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arnaud Blanchard, Product Director, Criteo. As a marketer, would you rather show two identical ads to the same consumer or the same ad one time each to two different consumers?… Continue reading »
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