“To the best of our knowledge, this is the first time sentiment analysis has been used to explore the effectiveness of influencers,” says Watson.
TikTok Adds Several Features for Live Videos
TikTok said the number of people going live and watching live videos on its platform has doubled over the past year, and it introduced several new features Tuesday aimed at ensuring “a positive, safe and joyful environment for people creating, discovering and viewing live video.” @tiktok Check out LIVE Events’ new features with @tpain and…
NBCU Says Time Spent on Digital Platforms Will Equal Linear By Late 2022
On the TV side, NBCUniversal is best known for its linear networks like NBC, USA and Bravo–but the company now projects that consumers will spend an equal amount of time with its digital properties within 18 months–or roughly the end of 2022. Krishan Bhatia, NBCUniversal’s president and chief business officer for global advertising and partnerships,…
Wall Street Gets a Chinese Education
Television Industry Braces for a ‘Bumpy Road’ as Connected TV Scales Up
With connected TV ad spend expected to hit $10.8 billion by the end of 2020 and balloon to $13 billion by 2021, the CTV space is undoubtedly having a growth spurt. But that acceleration comes with growing pains–and they are being felt by people on all sides of the industry. “It’s going to be a…
Move Over Gucci, Pizza Hut Is Entering the Fashion Business
Pizza Hut is making it easier to find the perfect pizza date night outfit by introducing the first, limited-edition capsule collection titled Pizza Hut Tastewear. “We are looking at giving fans experiences that they can only find at Pizza Hut, but it also means [looking at] broader stuff than great-tasting food,” Lindsay Morgan, CMO, Pizza…
As Wildfires Worsen, California Firefighting Resources May Come Up Dry | WSJ
MediaPost Names Best In Auto Marketing For 2020
For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies.
3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions Higher
So far, there are many more TV commercials — almost double — at 3,982 airings of ads, versus 2,169 for the 2016 Rio games.
Tokyo Olympics Primetime Ratings Stumble, But NBCU Still Eyes Big Ad Revenue
The Tokyo Olympics are not immune to the decline in ratings that have plagued other major sports and entertainment events during the past year, with the Games’ early primetime ratings down approximately one-third compared to the 2016 Rio Olympics. Friday’s opening ceremony was watched by around 17 million U.S. viewers, a figure that includes audiences…