As the reign of cookies comes to a close, the digital advertising industry has found itself in a succession crisis. In a roundtable discussion at Adweek’s NexTech event on Monday, executives from BuzzFeed, Vox Media and dentsu shared the challenges facing their respective organizations that stem from the absence of a universally-adopted replacement for third-party…
Microsoft Teams Transports Homebound Travelers to Tokyo in Worldly Campaign
After nearly a year and a half of the pandemic irrevocably changing the way we travel, the industry is picking up again. However, our return to the seas and skies is not without issues. Closed borders, last-minute vaccinations and unexpected restrictions have proven to be an ongoing challenge. In Microsoft Teams’ “Ticket to Tokyo” campaign,…
Pinterest: How to Use the Homefeed Tuner to Manage Your Recommendations
By default, as you browse and save Pins to boards on Pinterest, the Pinterest application will use your activity to add similar content to your home feed going forward. If you’re seeing lots of content on your home feed that you’re not interested in, you can use the platform’s “Homefeed tuner” feature to “turn off”…
It’s Time to Start Requiring Covid Vaccines
Instagram: How to Manage How Much Sensitive Content You See
Instagram added a Sensitive Content Control to its Settings menu, which allows users to manage the amount of “sensitive content” they see on the Explore tab of the photo- and video-sharing application. Instagram defined sensitive content as “posts that don’t necessarily break our rules, but that could potentially be upsetting to some people–such as posts…
Linkedin Debuts Top Companies: City Edition
For the first time ever, LinkedIn released Top Companies: City Edition, lists of the top 25 companies for career growth in 10 cities across the U.S. The cities profiled by the professional network were: Atlanta; Austin, Texas; Boston; Charlotte, N.C.; Chicago; Cincinnati; Cleveland; Dallas; Minneapolis; and Seattle. LinkedIn said it compiled its ranking using data…
Nielsen Lays Groundwork for Cookieless Measurement Approach
As the eventual end of the third-party cookie continues to loom over the digital media industry, Nielsen is rolling out a new approach to measuring digital traffic in a way that doesn’t rely on the soon-to-be-obsolete digital identifiers. The approach, which Nielsen took the wraps off today, will use two ways to measure digital traffic…
In a Sign of the Times, The Washington Post Hires its First Chief Subscriptions Officer
The Washington Post has hired its first chief subscriptions officer, former vice president of global marketing at Paramount+ Michael Ribero, effective August 16. The privately-owned Washington Post shared with Axios last November that it had nearly 3 million digital subscriptions. Ribero is tasked with growing that globally. Rather than replace the chief marketing officer role…
Megan Thee Stallion and Revlon Prep ‘Hyper-Limited-Edition’ Makeup Line on StockX
Megan Thee Stallion is not a woman of subtlety. Since the singer and songwriter blew up on TikTok in 2020 with her song Savage, she has partnered with Nicki Minaj to release WAP and rested comfortably on the top of the charts from Billboard to Spotify. Megan Thee Stallion’s presence is a reminder to casual…
Based On Rate Of Global Billings Expansion, Dentsu X Is Fastest-Growing Media Shop
With a growth rate of 9% in 2020 — a tough year for the ad business overall — Dentsu X grew 50% faster than its next fastest-rising agency, GroupM’s Essence (+6).