Twitter shared some insights from the opening weekend of the 2020 Summer Olympic Games from Tokyo, covering Friday through Sunday, July 23 through 25. The social network said daily tweet volumes about the Olympics are up 165% since the official start of the Games last Friday. The most mentioned handle in conversations about the Olympics…
Agencies Seek to Boost Non-Traditional Talent Pipeline
As the advertising industry continues to diversify its talent network, the overarching challenge remains to be transforming a short-term fix into long-lasting and on-going permanence. To address this issue, several agencies are revealing unique programs designed to provide entryway for a broader range of talent than those typically courted by the industry. Meet and greets,…
KFC Promises to Be Kind to Chickens Before Making Them Finger-Lickin’ Good
KFC dropped the C-word on live TV-no, not that one. The fast-food chain repeats the word “chickens” in a new ad for the U.K. and Ireland markets. But it’s not talking about cooking the birds-rather, the campaign promotes chicken welfare. That may come as a surprise given KFC’s signature dish is fried chicken, but the…
Vice’s Content Agency Virtue Names Shirin Majid as Europe ECD
Vice’s creative agency Virtue has hired VCCP’s Shirin Majid as its executive creative director for Europe. She succeeds Morten Grubak, who joined in 2019 and has been promoted to global ECD with a focus on innovation. Majid, who will join in August, was deputy ECD at VCCP working across Unilever, the British Red Cross, TikTok,…
Big Upfront Deals Could Squeeze Programmatic Inventory
After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left. This spike in digital video deals, along with a post-pandemic decrease in viewership, could make it difficult for advertisers to access programmatic inventory in the fourth quarter of 2021 and beyond, according to agency and… Continue reading »
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Jasmine Green Is Changing the Face of Advertising by Redefining Beauty Standards
Jasmine Green is not just strolling down the catwalk … she’s re-creating it. Inspired by her late mother, Marzetta, Jasmine created the modeling agency–MARZ–based on the principle that “everyone has their own version of beautiful” and to empower women to create their own beauty standards instead of trying to fit into outdated ones. The company…
As Ad World Goes Cookie-Less, Harmelin Media Embraces Them, Albeit The Edible King
The Philadelphia-based shop has been named media AOR for the fresh-baked Insomnia Cookies chain.
Comscore Enables Cookie-Free Audience Targeting Via 1st-Party Data
Comscore, which established itself as one of the ad industry’s major media audience-measurement services based on an opt-in panel of consumers, this morning announced a new “cookie-free”
audience-targeting capability enabling marketers to utilize their own “first-party” consumer data.
audience-targeting capability enabling marketers to utilize their own “first-party” consumer data.
Nielsen Starts ‘Cookieless’-First-Party Data Approach For Audience, Outcome Measurement
The company’s “cookieless” approach expands efforts to “reduce reliance on a single third-party provider.”
Popeyes Debuts Its First Nuggets and Declares an End to the Chicken Wars
If the chicken wars that have raged for two years at America’s fast food restaurants are over, who won? Popeyes stops just short of claiming an outright victory, but its massively successful chicken sandwich launch of 2019 looms large in the campaign for its new nuggets, available nationwide starting today. In short, the hard-fought battle…