“A company’s diversity message can no longer be about profitability or just a sticker solution,” said Anna Sofia Martin of Omnicom’s sparks & honey.
New Bill Would Ban Behavioral Targeting Of Minors
The Protecting the Information of our Vulnerable Children and Youth Act, introduced Thursday by Rep. Kathy Castor, would prohibit companies that appeal to users under 18 from serving ads to them based
on their behavior or personal information.
on their behavior or personal information.
Streaming the Olympics Shouldn’t Be This Tricky
Last year, the 2020 Olympics were meant to help launch NBC’s new streaming platform, Peacock, but instead, sat the year out due to COVID. For an Olympics originally destined to be tied to a streaming service in an on-demand world, it seems stuck in a prime-time linear TV world, a category that has been on…
Have More Than An Hour To Spare? Try Reading Some Platform Boilerplate
Digital platforms may work hard to design frictionless interfaces, but when it comes to reading their disclosures, they would take users hours.
Delta Variant Causing More Hollywood Production Disruption
Netflix, which like other streamers is much in need of fresh content, is now requiring vaccinations for all who work in close proximity with actors on U.S. productions. Meanwhile, actor Sean Penn said
he’d stop work on a series unless all involved were vaccinated.
he’d stop work on a series unless all involved were vaccinated.
MyPillow Says It Will Pull All Fox News Ads Due to Election Fraud Spot Dispute
One of Fox News Channel’s biggest advertisers, MyPillow, said it will pull its ads from the network in retaliation for Fox News’ refusal to run a new spot tied to unproven claims of fraud in the 2020 presidential election. MyPillow CEO Mike Lindell told the Wall Street Journal that he has informed his buyer to…
If You’re A ‘Bleephole’ Stay Away From Mammoth Lakes
The California tourist town turned to ad agency Mering to create a campaign with not-so-subtle reminders about how to act responsibly on hiking trails and at campsites.
The World Is Suffering from Champlain Towers South Syndrome
Plus: Round one with Mark Zuckerberg, the appointment of Lina Khan, and a new type of weather nightmare.
Online Grocers Capitalize on Subscription Box Trend to Sell ‘Ugly’ Produce
Two major grocery shopping habits became more completely ingrained among consumers over the past year: online food delivery and a desire to promote sustainability. With those twin desires in mind, Misfits Market and Imperfect Foods have separately created a market for “ugly” food with their subscription boxes of discounted organic produce. Both online grocers evangelize…
These Ads Issue Environmental Warning by Showing Probability of Life on Other Planets
Facing the threat of climate change, it may be tempting to imagine a better life in a distant galaxy. That is why one French organization wants to bring people back down to earth and renew the fight for our home planet. INRAE, France’s National Research Institute for Agriculture, Food and Environment that launched in 2020,…