Month: July 2021

A non-fungible token (NFT) auction is set to take place, which will see an integrated advertising campaign be made available to buy to raise funds for charity. The auction will be open to bidders for a week in August to win a campaign by Ekstasy which will consist of TV, digital, digital out of home…

Facebook revealed several changes to its platform, primarily on Instagram, aimed at protecting younger users of its family of applications. The company wrote in a blog post Tuesday, “Creating an experience on Instagram that’s safe and private for young people, but also fun, comes with competing challenges. We want them to easily make new friends…

Choreograph, WPP’s newly formed global data company, has hired adtech specialist and entrepreneur Brendan Moorcroft as its first permanent CEO, taking over from Kirk McDonald, who will return full time to his role as CEO of GroupM North America. Moorcroft, who will take the role as of August 9, is a pioneer in the programmatic…

Pinterest followed up on the introduction of its Creator Code in April by giving creators ways to monetize their content on its platform. The company said it saw product searches skyrocket by 20 times on its platform at the end of last year, and it found that Pinners are 89% more likely to exhibit shopping…

WPP data and digital strategy agency SYZYGY has promoted Director of Media Matt Brown to a new, dual role of commercial director of the U.K. and managing director of the U.S. offices.

The show, titled “Small Town News: KPVM Pahrump” (in Nevada), premieres next week.

Surprisingly, mobile phones and desktops generated larger shares of streaming time than connected TV devices.

Just a few days after ditching its invite-only status, the audio chat app had fewer than 500,000 new downloads.