A former brand manager of Clorox might not seem the likely choice to head up Crown Media Family Networks. But president and CEO Wonya Lucas worked her way from becoming a process engineer to heading up some of cable television’s most recognizable networks, with a particular focus on increasing diversity. “I describe myself as a…
A Lifetime of Trips to McDonald’s Pays off in Ads for the Brand’s New Rewards Program
How has your McDonald’s order changed over time? Do you remember graduating from a Happy Meal to a regular menu item? How about summer versus winter orders? Growing up through the menu In a series of ads touting its new rewards program, McDonald’s tells the story of a woman’s life through those changes–from a plain…
MDC Shareholders Approve Merger With The Stagwell Group
Mark Penn is getting his way. MDC Shareholders have voted to approve the previously announced merger between MDC Partners and Penn’s other holding network Stagwell Group. MDC Shareholders will own 31% of the newly named Stagwell. The company will be traded on the NASDAQ Stock Exchange after the deal is completed August 2. “I would…
Starbucks Highlights Commitment to Feeding Local Communities
Starbucks is marking its 50th anniversary with what it describes as a multifaceted advertising campaign that tells the story of its FoodShare donation program. Top line In 2016, Starbucks partnered with Feeding America to launch FoodShare, a nationwide program that packages unsold food at its cafes at the end of every day and delivers it…
Apple’s New ‘Shot on iPhone’ Ads Want You to Take Pet Portraits Like a Pro
If you have a pet, the odds are roughly 113% that you’ve posted some pics of it on social media over the past year. What else have we had to do? But Apple wants you to know you can take it even further. Go full Ann Geddes on that Pomeranian. Embrace your inner Ansel Adams…
NBC Is Using Commerce Tech for Jill Martin’s New Shop Today Show
As a longtime lifestyle contributor at NBC’s Today show, Jill Martin’s job is to act as a filter between people and products. Throughout her career, consumer trends and commerce technology have faced constant evolution, but Martin has always leaned into a simple thesis: shopping does not have to be complicated. Top Line Her latest endeavor…
Daily Mail Blasted for Coverage of Lawsuit Claiming JWT Discriminated Against Men
Britain’s newspaper watchdog, the Independent Press Standards Organisation, has received 63 complaints, with more expected to come, in response to coverage by the Daily Mail of a U.K. tribunal that determined agency JWT had discriminated against two male creative directors. In the two weeks since Adweek broke the story of the tribunal’s decision, the Daily…
Breakthrough Covid-19 Cases Raise Questions About Immunity | WSJ
Global Internet Forum to Counter Terrorism Expands Scope of Its Database
The Global Internet Forum to Counter Terrorism is ramping up its efforts by expanding the types of extremist content shared between members in its database. GIFCT rolled out a safe, secure, shared industry database in 2017 of “perceptual hashes” of known images and videos- produced by terrorist entities on the United Nations designated terrorist groups…
Sponsored Product Ads Have Taken Over Amazon Search – And They Won’t Stop There
More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and the promulgation of retail media platforms such as Walmart Connect, Target’s Roundel and Google Shopping. Marketers, too, are getting used… Continue reading »
The post Sponsored Product Ads Have Taken Over Amazon Search – And They Won’t Stop There appeared first on AdExchanger.