Month: July 2021

NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million vs. 2020 for the live-program-plus-same-day metric, but was down 35% from 2019.

Facebook rolled out a content hub for the 2020 Summer Olympic Games in Tokyo. The hub allows users to learn about athletes, read news updates, learn about the new events in this year’s Games (like sport climbing) and more without leaving the Facebook application. Here’s how to access the Olympics hub from within the Facebook…

Global household penetration is forecast to hit 51% by 2026.

Amazon has followed the lead of Hollywood actor and co-owner of Wrexham Football Club Ryan Reynolds in sponsoring a lower league soccer team in England, with Amazon’s Prime Gaming replacing Burger King as the sponsor of Stevenage FC for the next two years. For a club in the fourth division of English soccer, to gain…

Only 14% of ad execs believe the industry’s standard for handling media payment risk — so-called “sequential liability” — is the way to handle responsibility for media when a client defaults or
declares bankruptcy.

GroupM’s decision to pull out of the review for Facebook’s account sheds light on an even bigger story: the increasing risk and liability of doing business with big digital media platforms.

HBO Max Pa’lante, the streaming network’s Latinx-focused audience initiative, is kicking off a week-long pop-up in New York’s Washington Heights neighborhood that uses holograms to make a distant appearance feel more personal. The activation, dubbed House of Bachata, starts Friday, July 30 and is produced by Latina-owned entertainment marketing firm MTW Agency. The interactive program…

The forecast calls for online video growth and performance-led ecommerce advertising to add $40 billion, or 11.2%, to global ad spend, for a total of $669 billion.

The New Yorker has added another piece to its department of puzzles and games. The publisher announced this morning the addition of a new product to the growing section, a daily quiz called Name Drop that presents up to six clues about an unnamed figure whose identity the player must guess. The new quiz joins…

Publicis Media unit Zenith quadruples U.S., doubles worldwide growth estimates for 2021.