Durex Billboards Celebrate Sexual Freedom After Lockdown

Last Monday (July 19) was dubbed “Freedom Day” in the U.K. as most Covid-19 rules came to an end. Along with the easing of many social distancing and mask wearing measures, it was also the first time since March 2020 that people could have sex without Covid restrictions. Durex is celebrating this return to sexual…

S4 Capital’s Latest Merger Is With Salesforce Specialist Destined

S4 Capital has continued in its spree of mergers with a deal that will see it combined with Salesforce specialist Destined to expand its data and digital offer out of Asia Pacific. The agreement will see Destined and MightyHive join together to strengthen the company’s global Salesforce capabilities, with the newcomer able to offer digital…

Olympics Opening Broadcast Ratings Lowest In 33 Years

At 16.7 million U.S. viewers, per preliminary NBC data, it’s the lowest since the1988 Seoul games opener — although still the most-watched stand-alone entertainment program since Oprah Winfrey’s
interview with Prince Harry and Meghan Markle in March.

Cannes Lions Submits to Lovetheworkmore Creative Duo to Make Site Free to Under 30s

The organizers of Cannes Lions have agreed to make access to its website section displaying creative campaigns free to members of the advertising industry under the age of 30 after a creative duo began an alternative site linking through to all of this year’s winning work in protest. The Lions membership section named Love The…

Google Updates Cookie Crackdown Timeline

The cookie countdown is coming into sharper focus, somewhat. The teams at Google are giving more clarity to the timeline of the deprecation of third-party cookies in its Chrome browser, releasing a monthly-updated timeline and adding more detail to each initiative. The industry is working out how to offer more privacy-compliant ways to prop up…

Adweek Podcast: How to Market Commercial Space Travel

In the wake of successful first fully-crewed flights by Richard Branson’s Virgin Galactic and Jeff Bezos’ Blue Origin, the future of commercial, recreational space travel is coming into view. On today’s episode, U.K. bureau chief Stephen Lepitak is joined by founding partner, chairman and creative director of Beattie McGuinness Bungay, Trevor Beattie–who himself has a…