Facebook Details Olympics Initiatives Across Its Family of Apps
The last notes of Friday’s Opening Ceremony have faded, and Facebook’s family of applications is ready for the 2020 Summer Olympic Games in Tokyo. Facebook rolled out a hub that includes: highlights from official Olympic broadcast partners; overviews of athletes and teams; explainers on competitions that are new to the Games; Olympics history; and posts…
NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition
NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve campaign measurement capabilities and reduce ad repetition across the network’s automated One Platform. Ad-ID was founded by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) back in 2002 as… Continue reading »
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AI Tool Shows How Machine Learning Could Make Video Editing More Efficient
A new AI tool is attempting to harness some of the recent advancements made in machine learning’s video production capacities behind a sleek user interface. Sequel, a program from startup Runway ML, brings together various machine learning-enabled video editing functions like color correction, instant masking and video generation into a web-based app. The tool represents…
Facebook Brings Cloud Games to iOS via a Web App
Apple may have indirectly provided the inspiration for the route Facebook took to bring cloud games to iOS. In just one of several instances where Facebook and Apple have butted heads, the social network released a stand-alone Facebook Gaming application for iOS last August–minus the games. The two companies were unable to reach an agreement…
Dick’s Sporting Goods Aims to Empower Women Athletes Across America With Olympic Tie-In Ad
With the Olympics underway, retailer Dick’s Sporting Goods has released a wide-ranging campaign that continues its message of empowering women athletes in local communities across America. Created by agency Anomaly, “There She Is” features several women as they participate in their chosen sports set to the classic Bert Parks song of the same name. The…
Cleveland Indians Are Now Cleveland Guardians
Indians are not Cleveland’s mascot. On Friday morning, Cleveland’s Major League Baseball team replaced the Native American moniker and imagery it had used since 1915 and adopted a new identity. It followed a decision by the National Football League’s Washington, D.C. franchise to remove an offensive name and Native imagery last year. A video posted…
How Covid’s Delta Variant Quickly Spread Globally | WSJ
Taboola Targets Ecommerce And Affiliate With $800M Deal For Connexity
Taboola has had a busy month. Three weeks after the company began trading on the Nasdaq, it acquired the commerce-based ad tech company Connexity for $800 million on Friday. Connexity is a logical and alluring takeover target. Taboola places recommendation boxes on publisher sites to connect visitors with advertisers and other publishers. Connexity is also… Continue reading »
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How the Pandemic Accelerated Restaurants’ Digital Transformation
Blaze Pizza is a fast casual chain known for customization, with a choice of five doughs and 45 toppings. So when the pandemic hit, and customers couldn’t stand at the counter to make those selections, an unexpected error occurred frequently with online orders: Customers confused the chopped garlic with roasted garlic. That led to lots…