Month: July 2021

As the 2020 Olympic Games kick off in Tokyo today, Eurosport and Discovery+ are rallying fans behind the athletes who have no home crowd: a team of refugees. The International Olympic Committee (IOC) formed the Refugee Team in 2016, with the aim of changing negative narratives about refugees by spotlighting them on a world stage….

If most major media companies are to be believed, streaming video is the future of global entertainment–and Netflix says that goes for outside of Earth as well. In a global brand campaign officially debuting today during the Olympics opening ceremony, the streaming giant says that even extraterrestrial life are fans of their streaming service, which…

As the British military faces its own #MeToo moment, the Army has made women the focus of its latest recruitment campaign. Created by Karmarama, the campaign attempts to paint the British Army as an inclusive employer by showing how soldiers are defined by their skills, not gender. It aims to recruit more women, who make…

Almost no other work produced for television has been more long-lasting than the English-made “Up” series.

Converting audience traffic into sales is, perhaps, the biggest challenge facing marketers today.

Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, several weeks after going through an initial public offering.

Plus: New Shepard’s dildo design, my seat on a private space flight, and the hearing that broke Fauci.

Finding and retaining new customers is the lifeblood of any business. A lot of people think that all you need to succeed is a great idea, and the customers will follow. However, as anyone who has attempted to start their own business can tell you, the reality is a lot more complicated than that. Without…

Toyota, the large, Japanese-based automotive company, will not run TV advertising in Japan during the games.