Ahead of the new season of Formula 1 beginning at Silverstone in the U.K. on July 18, the cars have been given an overhaul in the design of their livery to highlight a new era and which will aim to increase the spectacle of the high-speed motorsport. The new design from Wieden + Kennedy London…
Taboola to Pay $800 Million For Connexity
Ad tech’s maturation has been signaled by the rapid rate of public listings from companies in the space with some of them starting to put the resulting funds to work. Top line This morning Taboola announced it is acquiring ecommerce outfit Connexity from Symphony Technology Group for $800 million. The deal represents Taboola’s first acquisition…
CTV Key In Driving Travel Advertising Rebound
CTV ad impressions and spending were up 320% and 390%, respectively, in this year’s first half, reports TVSquared.
Pearls Before Swine by Stephan Pastis for Fri, 23 Jul 2021
Dilbert by Scott Adams for Fri, 23 Jul 2021
DoubleVerify Gets MRC Accreditation For CTV Measurement Solutions
CTV fully on-screen, video filtering and additional new solutions are newly accredited.
How Facebook’s Newsletter Platform Threatens Publishers
The main goal of Bulletin is build a stable of writers that support Facebook’s goal to keep people engaged on its platforms
Sensical Takes An Algorithm-Free Approach To Kids’ Streaming
“The Sell Sider” is a column written by the sell side of the digital media community. Common Sense Networks, the for-profit arm of news media watchdog group Common Sense Media, launched its free ad-supported streaming service Sensical for children less than a month ago, touting higher standards around child safety and learning compared to algorithm-driven platforms,… Continue reading »
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Comic: Cookie Doctor
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Mobile Apps Safe From Apple’s ATT; Health Departments Spending Big On Vaccine Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ATT Impact Deferred Anyone looking for evidence of harm to mobile app giants by Apple’s AppTrackingTransparency move last quarter may well come up empty. Digital advertising is outgrowing other media channels and will likely continue doing so. “The permeable advantage of digital ads should… Continue reading »
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