Americans have grown up eating s’mores by the fire for generations. That anecdotal knowledge was supported by Ghirardelli’s recent consumer research, in which 70% of consumers said that summer hasn’t started until they’ve had the treat–a correlation more significant than seeing fireworks or going to a carnival or festival. But after years of enjoying the…
Travis Scott’s Cacti Takes Over Miami as Hard Seltzer Faces Competition From Canned Cocktails
After launching his own hard seltzer brand earlier this year in partnership with Anheuser-Busch, Travis Scott is taking the 7% agave-based seltzer on tour with him. Cacti is the official hard seltzer sponsor of Rolling Loud Miami, a hip-hop music festival that Scott is headlining. It takes place this weekend at the Hard Rock Stadium…
Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life
Jeff Jenkins is no stranger to working for exciting brands. His impressive career history includes Yum! Brands, Taco Bell, and even NASA to name a few. Jeff’s decision to take on a new role at Carter’s came easy saying he found a deep emotional connection with the brand as a parent of two young children….
Why Streaming Services Are Bingeing on Sports Rights Deals
With the explosion of streaming services in recent years, not only are there more ways to watch live sports than ever before, but also a greater variety of rights for various platforms to snap up. Media companies’ streaming services have been prominently included in several huge sports deals struck this year, including the National Football…
Carla Hassan Is JPMorgan Chase’s New CMO
Carla Hassan is the new chief marketing officer at JPMorgan Chase. She takes over the position previously held by Leslie Gillin, who was appointed to CMO at the banking giant in January 2020, succeeding Kristin Lemkau. Gillin left JPMorgan Chase in March for personal reasons, according to Bloomberg. Hassan joins from Citi, where she’d held…
Xfinity Sets TikTok Challenge Based on Olympics Theme ‘Bugler’s Dream’
Xfinity wants to hear and see TikTok creators’ takes on “Bugler’s Dream,” the anthem of the Olympic Games. Its spot, “The Song,” will air nationally ahead of the Opening Ceremony Friday (July 23) and through Aug. 8. It depicts people humming the iconic seven notes of “Bugler’s Dream.” The Comcast brand–which will provide electronic home…
How Lil Nas X Turned a Legal Battle With Nike Into an Ad Strategy for ‘Industry Baby’
The shoe is officially on the other foot. Nike, once known for its rule-bending ambush marketing tactics such as its unofficial invasion of the 1996 Olympics, is now the establishment player whose weight is being used against it by an emerging icon. In promoting his new single dropping Friday, “Industry Baby,” rap star Lil Nas…
How the Tokyo Olympics Became the Most Expensive Summer Games Ever | WSJ
Making Up for Lost Time: How Younger Consumers Are Spending Their Summers
Summer is looking very different for Gen Y and Z consumers right now. Now aged 13 to 39, these generation groups are spending more time with their families, taking outdoor hikes, enjoying time off from school and hanging out with their friends. For entertainment, they’re going to the movies, taking vacations and watching summer sports….
Step Aside Harlan Estate, Walmart Is Expanding Its Private Label Wine Business
Bottoms up: Walmart’s three-year-old wine label, Winemakers Selection, is expanding with a new collection called Reserve Series. The latest addition includes what Jason Fremstad, vp of adult beverages at Walmart, described as five “premium wine varietals.” Each bottle has a price tag of $10, marking a steep discount from the market average. According to online…