With the Tokyo Olympic Games set to officially start, Team Great Britain (GB) has become the first to adopt non-fungible tokens (NFTs) featuring the athletes’ previous achievements, which can be purchased through a dedicated store. The collectible digital items, minted within the blockchain to make them unique, will be sold to allow fans of Team…
Hypebeast Offers Publishers a Blueprint for Wholesale Commerce
Publishers intent on owning the relationship with their audience might be overlooking a key opportunity: commerce. Hypebeast, an independent fashion publisher that covers the streetwear world, launched retail clothing market HBX in 2012, in the hopes of adding a fresh revenue stream by capitalizing on its readers’ affinity for luxury clothing. In 2020, HBX generated…
LinkedIn Marketing Labs Kicks Off Free Certification Program
LinkedIn began offering a free certification program through online learning center LinkedIn Marketing Labs to recognize professionals who have become proficient in advertising via its platform. The initiative debuted with two certifications: Fundamentals Certification (basic): For people who demonstrate expertise in launching LinkedIn ad campaigns and tactics. With this certification, they can run successful LinkedIn…
Giphy Integrates With Spotify
Audio streaming platform Spotify is getting visual following an integration with Facebook-owned GIF discovery platform Giphy. Verified music artists on Giphy–including Doja Cat, Conan Gray, The Kid Laroi, Post Malone, Nicki Minaj and The Weeknd–will be able to connect their clips, GIFs and stickers directly to associated music on the Spotify application. Giphy/Spotify Giphy/Spotify Giphy/Spotify…
Anthony Bourdain Deepfake Controversy Points to Pitfalls of AI-Generated Content
A new documentary on the life of Anthony Bourdain is facing backlash after the director revealed he used machine learning techniques to clone the late celebrity chef’s voice and narrate select quotes of which no actual audio recordings exist. Morgan Neville, whose film Roadrunner: A Film About Anthony Bourdain hit theaters last week, admitted in…
Grey Names Joint Managing Directors to Strengthen UK Leadership Team
Advertising and marketing agency Grey has hired Jonny Tennant-Price, former group account director at Droga5 and promoted Nathan Gainford, who was managing partner, to become joint managing directors. The duo will take on the roles to support the agency’s growth and operations as well as strengthen its creative product. They will report to the agency…
The Big Story: Antitrust And Acquisitions
Will Xandr find a home with InMobi? As InMobi prepares for an IPO, we talk about the Axios report that the company is in talks to acquire Xandr. AT&T has been shopping the company formerly known as AppNexus around for months – so when will a buyer materialize? Ad tech’s stratospheric public market valuations should… Continue reading »
The post The Big Story: Antitrust And Acquisitions appeared first on AdExchanger.
Why Companies Need to Take the Lead in the Plastic-Free Movement
It’s no secret that there’s been an enormous cultural and consumer reckoning with our plastic usage. According to some estimates, roughly 8 million metric tons of plastic makes its way into the ocean every year, and by 2050, there will be more plastic than fish in the water. Even in the face of these alarming…
Publicis Groupe Rebounds Sharply In Q2, Poised For Full-Year Recovery
The company has upgraded its full-year performance guidance and expects to fully recover to pre-pandemic growth levels a year earlier than expected with organic revenue growth of 7% in 2021.
OMD Is The Global Billings Leader For No-Growth 2020
That’s according to the latest COMvergence global billings rankings report which found billings fell 7.3% in 2020.