Stella Artois is giving fans even more incentive to root for Team USA during the 2020 Summer Olympic Games in Tokyo. The beer brand will tweet the image above every day starting Friday (July 23). If an athlete or team from the U.S. captures a gold medal, fans can retweet the tweet for the chance…
KP Snacks Promotes Cricket Sponsorship After Health Campaigners Lambasted the Deal
British food company KP Snacks has debuted its campaign for a new cricket tournament, The Hundred, after it was previously criticized for being allowed to sponsor the competition. The owner of snack brands including Tyrells, Hula Hoops, PopChips and McCoy’s is the official partner of The Hundred, a 100-ball competition from The England and Wales…
Washing Powder Ad Parody Highlights France’s Brand Purpose Messaging Skepticism
The people of France don’t believe much of the brand purpose messaging claims they see made by advertisers according to a study, and in response, a parody ad to highlight that finding has been produced. According to a study carried out by BVA for Parisian advertising agency Babel, which involved 1,002 people over the age…
UK Harassment Legislation Could Help End Use of NDAs in Advertising
The U.K. government’s new strategy to tackle violence against women and girls could have significant implications for the advertising industry. As part of the strategy, the government has proposed limiting the use of nondisclosure agreements (NDAs) in sexual harassment cases within higher education settings. This could raise questions about their use in other sectors, such…
NBCU Names Merkle’s John Lee Chief Data Officer
Lee will develop a “first-party data strategy” and set a “new standard” for NBCU’s consumer identity management.
Pearls Before Swine by Stephan Pastis for Thu, 22 Jul 2021
Dilbert by Scott Adams for Thu, 22 Jul 2021
AMC+ Animated Doll Series Is ‘Ultra’-Creative
A high level of creativity — and the astronomical effort that goes along with it — are evident in every frame of the new animated series called “Ultra City Smiths.”
NBCU Incorporates ANA/4A’s Ad-ID, Calls It A New Standard
Ad-ID identifies an advertising asset in any format, across any platform — to enable tracking, placement, optimization and measurement at a creative level.
NBCUniversal Becomes First Major Media Company to Adopt Ad-ID
NBCUniversal has teamed up with Ad-ID to debut a new standard for advertisers across its One Platform offering. Now the company and its partners can access the metadata house from the Ad-ID platform to leverage data about each ad in order to optimize placement and drive higher-quality experiences. The agreement follows the existing deal with…