Ali Mayorkas, Keep Faith With Cubans
NBC Olympics to Produce 5 Daily Shows for Snapchat Users in the US
NBC Olympics will produce five daily Shows from the 2020 Summer Olympic Games in Tokyo for Snapchatters in the U.S. Snap Inc. and NBC Olympics also partnered on the 2016 Summer Olympics in Rio de Janeiro and the 2018 Winter Olympics in PyeongChang, South Korea. According to Snap, 90% of viewers of its content from…
Patrón and Designer John Geiger to Launch a Streetwear Line on National Tequila Day
For the past five years, Patr?n has been celebrating Mexico’s rich history and culture by releasing limited-edition tins designed by Mexican artists. This year, Patr?n is taking that collaboration a step further by expanding its artist network with designer John Geiger on a limited-edition streetwear collection based on the 2021 Mexican Heritage Tin from street…
Clorox Keeps Busy With a New Product, Partnership and Ad Campaign
Few brands have been as in demand during the pandemic as Clorox. Despite making around a million canisters of disinfecting wipes each day, the company still struggled to provide shoppers with enough. Aiming to keep the momentum going, Clorox recently debuted a new product, partnership and ad campaign featuring actor and restaurant owner Danny Trejo….
MRC to Begin Pre-Assessment Process of Twitter’s Brand Safety Practices
Twitter committed last December to undergo the Media Rating Council’s accreditation process across all four of its focus areas–audience measurement, brand safety, sophisticated invalid traffic filtration and viewability–and the social network revealed the next steps in the process Wednesday. After the company’s team spent the first half of the year working with the MRC to…
Pilsener Traces Enner Valencia’s Challenging Path to Soccer Greatness in Stirring Film
Shining a light not only on the success but also the adversity experience by native Ecuadorians, Cerveceria Nacional’s Pilsener brand is getting in touch with what makes Ecuador such a special place by focusing on some of its most heroic citizens in its current campaign, #Ecuatorian?zate. Created in partnership with the agency Fantastica and produced…
Tumblr Kicks Off Beta of Post+, a Way for Gen Z Creators to Earn Subscription Fees
Tumblr is entering the creator monetization game–Generation Z creators, specifically–with its beta rollout Wednesday of Post+. The platform described Post+ as a new subscription feature that enables creators to use its existing multimedia post form and create unique content for paying subscribers. Tumblr clarified in a blog post Wednesday, “Fear not, Tumblr will always be…
With Its First Podcast, Newsweek Bets on Franchises as a Foundation to Subscriptions
Newsweek is banking on healthy and rigorous debate to propel it towards its subscription goals. The 85-year old publisher is developing features around its Debate franchise, which it’s published online in written format since 2019. In April these debates migrated to Newsweek’s first podcast series, hosted by opinion editor Josh Hammer and deputy opinion editor…
Brands Must Step Up at the Olympics as Diversity, Equity and Inclusivity Advocates
When it comes to our workplaces, we encourage individuals to speak up. Yet many of us are bystanders watching things happen. The bystander effect can also be true of brands. When systems and processes are broken, there is a huge opportunity for brands to step up as diversity, equity and inclusivity (DEI) advocates. With the…