Month: July 2021

Comedy Central, which hasn’t launched a successful late-night show since The Colbert Report ended seven years ago, is enlisting Stephen Colbert himself to assist with its latest entry in the space. The network has tapped Charlamagne Tha God–born Lenard McKelvey–to host a new weekly late-night series, Tha God’s Honest Truth With Lenard ‘Charlamagne’ McKelvey. Colbert…

Twitter recognized U.S. Olympic gymnast Simone Biles as the greatest of all time. Biles became the first Olympic athlete and the first woman athlete to receive a custom hashtag-triggered emoji, which will appear on tweets containing #SimoneBiles or #Simone throughout the 2020 Summer Olympic Games in Tokyo. The GOAT emoji was the one that appeared…

In what may well be an industry first, an ad-tech startup has launched a “green” tag to offset the carbon footprint of digital campaigns. It utilizes a “tree-P-M” model that plants a tree per every
1,000 ad impressions served.

The pandemic and lockdown changed how a lot of people work out, leading some consumers to reassess their home exercise options. For Peloton, the fitness app’s virtual community, which has grown tremendously since the start of quarantine, takes the spotlight in a new, celebratory campaign. Peloton is emphasizing how a shared passion for fitness brings…

The six-week summer period so far is averaging 3.14 million viewers for an English-language five-network prime-time show vs. 3.31 million for the similar time period a year ago, using Nielsen-metric
L7 data.

Ever wake up still feeling exhausted? Forget where you parked your car? Does it feel like an eternity getting through your nine-to-five each day? In Mattress Firm’s new campaign, actor Liev Schreiber describes those experiences as symptoms of “junk sleep.” Recent years have seen increased efforts to improve Americans’ health with healthier food options and…

Digital, connected TV — political advertising rises ever upward.

There comes a time in one’s career when there is an opportunity presented outside of one’s comfort zone. For Nuria Tarre, there were many of these moments. The result? A successful diverse career that has spanned across multiple continents, a fruitful family life and an invaluable outlook on life rich with experiences and supportive relationships….