Month: July 2021

As professional women across the country return to the office, theSkimm wants to help them prepare for the new normal. This morning, the newsletter powerhouse announced a rebrand of its second audio product, 9 to 5ish, a weekly career podcast for millennial women hosted by company cofounders and co-CEOs Carly Zakin and Danielle Weisberg. The…

The 2020 Tokyo Olympics have finally arrived after a year’s delay, and thanks to Peacock and the rapidly expanding connected TV space, there are more ways to watch the Games than ever before. NBCUniversal will offer 5,500 hours of streaming coverage via its NBC Sports apps and upstart streamer Peacock, which will factor into its…

Jeff Bezos and his space-travel dreams got oodles of free publicity as TV turned its cameras on the first manned flight of his Blue Origin space capsule.

With the goal of “bringing Pret to more people,” international sandwich and coffee retailer Pret A Manger has named VCCP as its first global integrated communications agency Following a tender process, the agency has been tasked to support the ambition to become a “fully omnichannel business” across Pret’s active markets, growing its digital expertise in…

With more brands trying to enter the gaming world and reach “gamers,” Elle McCarthy, the vice president of brand at Electronic Arts (EA) shares that the “gamer” label has become an outdated term. With fewer users identifying as gamers, brands should shift their targeting approach and focus more on how gaming serves as interactive. But…

Business reopenings reached their highest levels in the past year as pandemic restrictions continued to ease, according to the Yelp Economic Average report for the second quarter of 2021. Yelp said its research revealed a “significant correlation” between consumer interest on its platform and the increase of fully vaccinated populations across states and counties, adding…

Seeking to update its image and convey to people it’s more than just a plastic credit card, Visa is launching a global multi-year marketing push that includes several spots and a redesigned logo. A campaign titled “Meet Visa,” created by creative agency of record Wieden+Kennedy, frames the company as a network that allows people worldwide…

Beats by Dre dropped a new commercial during the NBA Finals on Tuesday night, shaking up the music and sports worlds by announcing an upcoming Kanye West album and featuring decorated runner Sha’Carri Richardson as the ad’s star. West, who has hosted several recent listening parties in cities like Las Vegas, teased the ad campaign…

From “NYT” review: “An Ugly Truth” “provides the kind of satisfaction you might get if you hired a private investigator to track a cheating spouse:.”

One of Britain’s biggest retail brands, Marks and Spencer (M&S), will focus on accelerating its digital advertising with the help of the digital marketing group Incubeta. Incubeta of London will deliver programmatic display and social media services. Incubeta, which has been working with the retailer since 2019, will align media, data, and creativity to improve…