As Domestic Growth Stalls, Netflix Plots Video Game Expansion
Three months ago, Netflix warned investors that its subscriber numbers would be less than rosy throughout the first half of 2021 after Covid-19 shutdowns delayed the rollout of many of the service’s most anticipated titles until the second half of the year. On Tuesday, the streaming giant had slightly better news to report: it had…
Skateboarding’s Olympics Debut: Can Its Subculture Status Appeal to Brands Beyond Streetwear?
Given this year’s enormously challenging circumstances, it’s clear that the Olympics needed an injection of excitement like the inclusion of skateboarding, not the other way around. As one of five new sports making their first appearance at the Tokyo Games this week, the question is will skateboarding–and its potential stars–benefit from marketers’ attention? The skateboard…
Amazon Competitor Mercado Libre Mexico Gave Free Shipping to ‘Those Who Stayed on Earth’
You might have missed the memo, but a certain former Amazon CEO launched himself into space today. Now that Jeff Bezos has finally caught his long-discussed flight aboard Blue Origin’s New Shepard rocket, what else is there to look forward to? Well, for Mercado Libre Mexico customers, there was free shipping. With some help from…
Pew: Americans Want More Regulation of Big Tech Companies
The majority of Americans who responded to a recent survey by Pew Research Center want to see the regulation hammer come down on “Big Tech.” In a survey of 4,623 U.S. adults conducted from April 12 through 18, Pew found that 56% of respondents believe major technology companies should be regulated more than they currently…
Facebook Tightens Up and Clarifies Policies on Promotion of Prescription Drugs
Facebook tightened up its ad policies and enforcement related to promoting prescription drugs on its platform. The social network reaffirmed that the sale of prescription drugs is prohibited across all of its platforms, and advertisers are required to follow all applicable laws and regulations. Ads that advocate, depict the consumption of or encourage usage of…
Advertiser Perceptions Cookieless Future Report Captures A “Snapshot” Of Industry Evolution
Just before Google Chrome postponed its phase-out of third-party cookies until late 2023, publishers and advertisers were both optimistic and unprepared, according to Advertiser Perceptions’ latest “Cookieless Future” report. Based on surveys and interviews taken in April and May of this year, the report has the feel of ancient history – but the data is… Continue reading »
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Facebook Bulletin Gets an Infusion of New Creators
More than 30 new creators are joining Bulletin, the platform for independent writers that Facebook initially discussed in March and debuted last month. Each creator on Bulletin has a standalone website under their own brand, and they can customize the color palette, logo and name of their publications, as well as customizing their articles with…
Blue Moon Creates a Beer Glass Fit for the Pandemic-Era Happy Hour
The 9-to-5 work week is no longer the golden standard it once was. During more than a year of lockdown, countless people underwent job changes and many simply don’t clock out the way they once did. With work hours and environments constantly evolving, Happy Hour can be celebrated at just about anytime. With that in…
TikTok Just Launched Spark Ads. What Does It Mean for Marketers?
When it comes to Facebook and Instagram, advertisers have two options: either upload a sponsored post or amplify organic content with ad dollars after it has gone live. TikTok, on the other hand, previously only allowed brands to sponsor posts before hitting the publish button, and is still expanding to play in the big leagues….