Julian Duncan Named Chief Marketing and Strategy Officer of NBA’s Houston Rockets

Football took Julian Duncan to Dusseldorf and Saskatchewan. Nike and Under Armor brought him into sports marketing. The Jacksonville Jaguars placed him in the C-suite. Now, the Houston Rockets are bringing him home. The Rockets hired Duncan, a Houston native, as their Chief Marketing and Strategy Officer. He’ll be in charge of marketing, promotion, branding,…

Facebook Bolsters Social Media Marketing Professional Certificate Program

Facebook added two new career certificates to the Social Media Marketing Professional Certificate Program it debuted last September with online learning provider Coursera: marketing analyst and software developer. The two new certificates will debut this October and in October 2022, giving software developers with median annual salaries starting at $80,000 transferable and technical skills in…

Avocados From Mexico Names Ivonne Kinser Its New Marketing Head

Avocados From Mexico elevated Ivonne Kinser to the role of vp of marketing and innovation, while Ana Ambrosi was named director of corporate communications, crisis and public relations, the trade group announced. The advocate for Mexican-grown avocados, which opted to not air a Super Bowl ad this year after six consecutive appearances, noted the promotions…

Instagram Adds Sensitive Content Control for Its Explore Feed

Instagram Tuesday introduced a Sensitive Content Control feature to give its users a way to manage what they see in their Explore feed. The Facebook-owned photo- and video-sharing network defined sensitive content as “posts that don’t necessarily break our rules, but that could potentially be upsetting to some people–such as posts that may be sexually…

HBO Max Lets Snapchatters Sample Original Shows

HBO Max is offering up free episodes of some of its original programming on Snapchat as another way to win over younger viewers and get them talking about the streaming service’s shows. Top line The WarnerMedia-owned streaming service is offering up a selection of original episodes and other programming from the HBO Max content catalogue…

Grey Goose and Uninterrupted Explore Moments That Sparked Iconic Athletic Careers in New Series

When he was 12 years old, Muhammad Ali–known then as Cassius Clay–was robbed of his treasured red Schwinn bicycle. When he reported the theft to the police, he told the officer that he wanted to “whup” the criminal in retaliation. That officer was Sergeant Joe Martin, who professionally trained boxers in a private gym. Young…

Charlotte’s Web Scales a Moab Mountain to Give Free CBD to Athletes in Action

For those skilled and hardy enough to make it to the top of the 400-foot Castleton Tower, a rugged landmark in Utah, the reward is a panoramic view of the surrounding Moab desert and, certainly, bragging rights. But a recent stunt from Charlotte’s Web gave adventurers a tangible bonus once they reached the summit–a vending…

How Hickory Farms Used Search Queries to Learn What Customers Want in Their Gift Baskets

Anyone who grew up going to suburban malls in the ’70s and ’80s likely remembers the cubed samples of cured meat and cheese Hickory Farms distributed during the holiday season. That was yesterday’s Hickory Farms. Today, Hickory Farms sells wine and champagne baskets, creates content recommending the best pairings with its charcuterie boards and has…