Month: July 2021

Spending on influencer marketing in the U.S. will surge past the $3 billion mark in 2021, according to the latest projections from research firm eMarketer. The Insider Intelligence company sees a jump of 33.6% in influencer marketing spending in the U.S. in 2021, to $3.69 billion, adding that the 2022 total is projected to exceed…

Ford’s holistic approach includes understanding what ignites customers’ passions.

Arielle Garcia is among the 2021 inductees to the American Advertising Federation’s Hall of Achievement, which celebrates industry execs age 40 and under who are “making a notable contribution to the
advertising industry through both their work and philanthropic community activities.”

Bitmojis on Snapchat are going 3D. Snap Inc. said that starting Tuesday (July 20), 3D versions of Snapchatters’ Bitmojis will be available on their Snapchat profiles and friendship profiles. Snap Inc./Bitmoji Snap Inc./Bitmoji Snap Inc./Bitmoji More than 1,200 combinations of backgrounds, body poses, facial expressions and gestures will soon be available, including animal print backgrounds,…

The expansion also was led more by smaller advertisers than the biggest, as the top 10 ad categories grew at only about a third of the rate of “all others” in June.

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Twitter’s Caitlin Rush gives advice for staying on top of the upcoming Tokyo Olympic Games coverage. Below, in her own words, she cautions against the common media pitfalls of the…

Sarah Fay explains what her friends and former Madison Avenue colleagues and clients might most want to know about from her new perspective.

Be sure to tune in this week to the latest episode of Adweek Presents: Most Powerful Women in Sports video series, featuring Melissa Proctor, chief marketing officer of the Atlanta Hawks basketball team. Beginning as the NBA’s first female ball attendant for the Miami Heat at the age of 17, Proctor invested time and effort…

Discovery, the last upfronts week presenter that was still negotiating business in July, has finally crossed the upfront finish line. In what is likely its final upfront prior to next year’s merger with WarnerMedia, the company completed negotiations for its most successful upfront ever, according to a source familiar with negotiations. Discovery did not share…

Fox Corp. will get into the game, launching Fox Weather later this year. Will it be straight reporting or politicized?