Infomercial king Ron Popeil, who turned kitchen gadgets into billion-dollar brands and paved the way for the modern direct-response business, died Wednesday in Los Angeles. He was 86. Popeil, a natural showman who started hawking his father’s inventions at flea markets as a teen, was the driving force behind products like Mr. Microphone, the Pocket…
Pinterest Revenue Soars 125% in Q2, but User Growth Falls Short of Expectations
Pinterest’s revenue more than doubled year-over-year in the second quarter, reaching $613.2 million, up 125% from $272.5 million in the same period of 2020. The company credited the easing of pandemic restrictions globally, as well as increased adoption of its measurement solutions by large advertisers, noting that spending by mid-market and managed small advertisers also…
As Marketers Enter the Metaverse, They Must Learn to ‘Think in 3D’
When Cathy Hackl’s son wanted to change up his look before a friend’s birthday party, he wasn’t looking for his mom to buy him a T-shirt. Instead, he needed money for a new avatar–the celebration would be taking place on Roblox, an online gaming platform, and there was no way he was showing up wearing…
Athleta Unveils Wellbeing Platform to Engage Women Customers
Athletic apparel retailer Athleta unveiled a new health and wellness platform called AthletaWell that will be available exclusively to members of the brand’s loyalty program, Athleta Rewards. Top line The athleisure brand aims to increase engagement and loyalty among its customers by building a community of women around premium content and conversations on a range…
The Big Story: A Supply Shortage In Programmatic CTV
Connected TV has arrived – a bit earlier than programmers may have expected. The pandemic-related boom in streaming, along with record TV upfronts, means there’s going to be a “wild Q4” ahead as programmatic buyers scramble for access to streaming inventory. One key issue is that CTV measurement capabilities aren’t developed enough yet, noted Kelly… Continue reading »
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GLAAD Taps Jenni Olson as Social Media Safety Program Director
Jenni Olson joined GLAAD as social media safety program director. Olson has worked in LGBTQ+ media and technology for decades, as an independent consultant and film historian, critic and archivist. She most recently served as vice president of ecommerce and marketing at LGBTQ+ film distributor Wolfe Video, and Olson was also a co-director of programming…
Peacock Hits 54 Million Subscribers With Help From The Olympics
Comcast-owned NBCUniversal’s ad-supported streaming service Peacock hit 54 million subscribers and more than 20 million monthly active users in the second quarter of 2021. During the company’s Q2 earnings call Thursday, Comcast CEO Brian Roberts said the number of subscribers grew 50% over 90 days, driven in large part by the Olympics, the release of… Continue reading »
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Saweetie Taps In for McDonald’s Next Famous Orders Meal
Hot off the heels of its wildly successful BTS Meal, McDonald’s has announced its next major celebrity partnership: rapper and universal bestie Saweetie. The brand revealed the forthcoming collaboration with an image of the “My Type” artist’s signature snowflake recreated with fries and dipping sauce. tap in #TheSaweetieMeal pic.twitter.com/YzBRbFbPQz — McDonald’s (@McDonalds) July 29, 2021…
Olympic Athletes Biles, Osaka Shift the Conversation on Mental Health | WSJ
American Eagle Focuses on Denim in Back-to-School Campaign
Apparel retailer American Eagle unveiled a new back-to-school campaign this week under the tagline “Future Together. Jeans Forever,” which features actors Caleb McLaughlin, Jenna Ortega, Chase Stokes, Madison Bailey and singer Addison Rae. Top line Back-to-school campaigns this year carry extra significance, with many students returning to the physical classroom for the first time since…