YouTube Brings More Information From Authoritative Sources to Health Searches, Content
YouTube will begin adding health source information panels starting this week to some health-related searches and videos on its platform in order to help viewers better identify authoritative sources. Users may also begin seeing health content shelves that more effectively highlight videos from those authoritative sources. The Google-owned video site said the goal is to…
You Can Watch Blue Origin’s Space Launch Live on a Billboard in Times Square
When Jeff Bezos rockets into space with Blue Origin’s first human flight Tuesday, spectators will be able to watch the historic event on towering billboards in New York, Las Vegas and Toronto. Branded Cities, a Phoenix-based company that owns some of the most coveted big-city billboard space in North America, says it struck an agreement…
5 Things Brands Should Do With The Time Google Just Gave Them
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO, Peer39. It felt like maybe the ad industry could get through summer without any big waves, but Google’s latest adjustment to its cookie deprecation timeline has our… Continue reading »
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TikTok Users Can Vie to Be Ring Announcers During WWE SummerSlam
World Wrestling Entertainment is turning to TikTok to find a ring announcer for its SummerSlam event Saturday, Aug. 21, at Allegiant Stadium in Las Vegas. Pure Life Purified Water is presenting the contest, in which TikTok users are encouraged to upload their most entertaining videos with the #WWEAnnouncerContest hashtag. The two best performers–who will be…
Olympic Athletes Train in a Grocery Store Fridge to Hype Milk as a Performance Drink
Shoppers got more than the butter and yogurt on their grocery lists when they stopped by the refrigerated cases at an Albertsons store in Boise, Idaho recently. The consumers–whose reactions were captured on 10 hidden cameras–came face-to-face with Olympic cyclist Kristin Armstrong and karate champ Ariel Torres training in a specially built, high-tech gym just…
Anthony Katsur On Leading The IAB Tech Lab – One Of The Toughest Gigs In Ad Tech
Anthony Katsur comes brandishing a fitting resume for IAB Tech Lab CEO. He held senior leadership roles at DoubleClick, MediaMath, Rubicon Project, Sonobi and Nexstar, and he’s familiar with the messy intersection where IAB rules and business frameworks meet on-the-ground technology. Katsur faces a tough job that would challenge even an experienced leader when he… Continue reading »
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Why Democrats Are Using Budget Reconciliation to Pass Biden’s Agenda | WSJ
Gen. Mark Milley Reminisces About the Battle of the Beltway
JCPenney’s New Clothing Line Includes Products for Kids With Disabilities
Not long ago, if a consumer was in need of adaptive clothing–say, pants with an opening for a dialysis catheter–they would likely have to shop at a medical supply store. Clothing brands are beginning to realize, however, the potential not only for embracing inclusivity in their marketing, but also the growing opportunity to sell adaptive…